How have we promoted the brand in the last year?
Why do you prefer our product over our competitors' offering?
We then give the respondent a wide range of freedom in formulating his or her response. Not only will this allow us to gain in-depth, unique information about a particular phenomenon, but it will philippines phone directory search often draw our attention to issues that were previously overlooked. However, the results obtained in qualitative research will be unrepresentative and incomparable, making their analysis much more difficult. The basis of qualitative research is often the results obtained in quantitative research. Only when we have these can we see which phenomena we should focus our questions on. Unfortunately, the exhaustive nature of this form of market research will mean a higher cost of time and, consequently, a much smaller group of respondents. Qualitative research can be conducted in the form of an interview or experiment/observation.
For a more extensive discussion of specific quantitative and qualitative interview methods, I invite you to go here.
The most commonly used research techniques
The most commonly used methods in quantitative and qualitative research are the following:
CAWI ( Computer Assisted Web Interview) online surveys ,
This method consists of making an online survey available to respondents who are invited to complete it online. These surveys are usually hosted on specialized online survey platforms, which make it easy and quick to complete the survey and analyze the results.
CATI ( Entrevista telefónica asistida por ordenador ) Telephone Interviews
It is a technique for conducting quantitative research in which interviewers conduct telephone interviews with respondents using special computer programs for data entry and storage.
Individual In-Depth Interviews IDI (English: In-depth interview ),