In a meeting with an executive at that company, he told me that my job as a music publicist could be described as nothing more than developing a personal relationship with journalists, editors and television producers, and making a phone call to tell them what I wanted them to write about or put on television.
I couldn’t have been more wrong. And yet he was several rungs above me on the corporate record label ladder. To be fair, that executive’s attitude was probably widespread because music publicity has indian mobile number historically been assigned the lowest rung on the artist development ladder. And before some respected publicist in the entertainment world takes offense at that suggestion, let me explain…
There has never been a proper system for measuring notoriety.
Exactly how a story, a TV interview, a major newspaper or a trade article translates into most definitions of success – how any of them have or haven’t moved the needle with profound effect. Advertising metrics, radio chart positions, New Music Friday and tour routes have traditionally been solid lines drawn between effort, data and sales or streaming figures. With these, it’s pretty easy to analyse whether you know what you’re doing.
But advertising? Advertising has always been and remains the concept of drawing a dotted line – not a solid line – between the concept of awareness and the concept of success. There is no denying that there is impact, but measuring it is harder than you might think and requires some grey area assumptions.