To do this, there are different tools that allow us to connect our data to different applications and develop these substantial improvements. Among the most common tools, we have the so-called CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning).
In this article we will discuss the features, functionalities and differences between both tools, so that you can find your way around and know which one is most necessary for your company. You will also learn how both can be combined to get the most benefit and take your company to the next level.
What is the function of a sales CRM and what is the function of an ERP?
When developing the features of both applications, the first thing we think about is the function they have; that is, what are they for?
A sales CRM is a tool that helps a company's salespeople in their russian email address list day-to-day operations. The main goal of a CRM is to increase orders through an improved customer experience. Sales CRM functions go beyond being organizational in the sales process, but also provide the tools necessary to continually analyze and improve sales strategies and customer experience.
The main function of an ERP is to integrate and manage the company's internal operations, such as accounting, purchasing, production, logistics and human resources. An ERP provides a centralized and unified view of business operations, improving efficiency and reducing costs.
Scope of a Sales CRM and ERP
Sales CRM focuses on the sales process, as the name suggests, and on the management of potential and existing customers. It is an externally oriented system, as it deals primarily with customer acquisition and management in order to increase sales. This is, in a word, business-oriented.
An ERP covers the internal areas of the company. It is a system that manages everything from production to financial management, including logistics and the supply chain. ERPs are key tools for maintaining good internal control of the company, allowing for improvements in the day-to-day processes of the business. We are talking about product management.