3. Criteria-based
Criteria-based lead assignment involves assigning leads to reps based on the type of leads without the round-robin element.
For example, you might assign all leads interested in a certain product to one specific sales rep.
Criteria you might use for lead assignment include:
Industry
Company type
Market
Territory
Products
Value
Sources
4. Shotgun
is the shotgun method. With this method, you divide your philippine pie telegram sales reps into groups based on their strengths. You then assign leads to specific groups rather than specific individuals. From there, the reps in each group divide the leads amongst themselves.
Needless to say, this method requires a sales team with integrity. No one will gobble up all the leads for themselves and leave the rest of their group hanging out to dry. Done well, though, it’s a great way to ensure your leads are going to the right sales reps.
5. Cherry-pick
The cherry-pick method is a more hands-off version of the shotgun method. Just like in the shotgun method, you let sales reps pick their leads. In this method, though, you skip the first step of dividing reps into groups and assigning leads to each one. You don’t assign the leads at all — you just pour them out on the table and let your sales reps snatch them up.
Again, this method requires sales reps with integrity. It also requires those reps to have a good idea of their strengths and weaknesses so they know which leads are best suited for them. Ultimately, whether this is a good method comes down to how much you trust your sales team to choose the right leads.
6. Region-specific
Finally, we have the region-specific method. As the name suggests, this method assigns leads based on their location. Certain sales reps work on teams dedicated to specific regions and receive leads based on their assigned region.