Your approach should be balanced. Divide your resources, time and money to create the perfect mix of capturing outbound enquiries (mailing, cold calling, advertising) and inbound enquiries (SEO, website, blog, social media).
Don't let enthusiasm affect your sales
New entrepreneurs are often the biggest fans of their companies, services or products. This is, of course, the right approach because, first and foremost, you yourself must believe in what you sell. The challenge comes when your fanaticism causes you to fail to see any flaws in the services or products you offer or to completely ignore customer feedback. If you are too enthusiastic when it comes to closing the deal, you can scare away contractors with your arrogance. Enthusiasm is important, but make sure it doesn't completely blind you to the objective image of your company.
Solve problems
Sales and marketing are about solving problems. Entrepreneurs go into business because they want to create something new or develop or improve an existing product to fill a need in the world. It is said that sales is about getting people to make a purchase or overcoming their objections.
In fact, the best salespeople are people who can build relationships with customers, focus on their needs, and find innovative ways to solve their problems.
Entrepreneurship is a continuous learning process, and there is no better way to learn sales and marketing than by starting your own company. By avoiding easy beginner mistakes and learning how to deliver real value to your customers, you will become a full-fledged entrepreneur.