Direct Sales Revenue : Direct sales revenue from social media, such as orders placed via a coupon or links to your website that lead to a purchase.
Lead conversions from social media campaigns : This can include email signups, downloads of materials such as an eBook, or activations of trial software.
Support cost per customer : For example, if your gambling data spain business goal is to reduce the cost of customer support calls, you should set KPIs for how many calls you can offset by providing help on your social media channels instead.
Lifetime Value : This describes the value of a customer to a company, taking into account not only past transactions but also future transactions. It therefore reflects the projected revenue a customer will generate in their lifetime. There are a variety of ways to calculate this number. The way you acquire the customer within social media will influence the lifetime value.
If your business goals are focused on excellent customer service or customer loyalty, you should consider the following indicators:
Customer reviews and ratings : They are a fantastic measure of what your customers think about your brand and products.
Issues Resolved : Resolved issues show how well you serve your customers through social media.
Retention and loyalty reflect your customer service
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