Seo and voice search: maximizing seo with voice search
Posted: Mon Dec 23, 2024 4:24 am
Did you know that, according to Gartner, 32% of consumers are interested in hands-free technologies (technologies that limit touch)?
Especially with COVID-19, more people have become interested in voice search , for example, which is nothing more than voice search.
Voice search is one of the fastest growing types of search and is no longer considered just a passing fad.
55% of users use voice search to ask questions on their smartphone, according to Perficient;
39.4% of US internet users operate a voice assistant whatsapp mexico at least once a month, according to eMarketer;
Voice chat is also becoming more and more reliable as technology improves;
In addition to cell phones, connected devices, and smart speakers, more than 49% of Google Home and Amazon Echo users consider them a necessity.
5 strategies that will help you optimize your SEO
Voice search optimization is similar to the well-known SEO, but with a refined focus.
Understand your customer type and device behavior
Real-time data and consumer insights research can help you understand how different people use voice search and on what type of voice-enabled device.
Focus on conversational keywords
Keywords become much less relevant when we consider the natural phrases used in a voice search.
Create compelling content based on your Persona
Brevity, context and relevance are essential for Voice Search optimization.
What may be different from your usual SEO strategy is that now you also need to pay special attention to:
Create detailed answers to common questions;
Answer simple questions clearly and concisely;
Create rich, compelling content that answers users’ most common questions and addresses their pain points.
Use Schema Markup
Schema Markup is a vocabulary of tags that helps Google understand what can be found on that website.
This HTML add-on helps search engines understand the context of your content, which means you rank better for typical searches and more relevant for specific queries made via voice search.
Create pages that answer FAQs
When voice searchers ask a question, they typically start with “Who”, “What”, “Where”, “When”, “Why” and “How”.
They’re looking for answers that address an immediate need. To answer these questions, create a FAQ page and start each question with these words.
It is a fact that Voice Search is not just a wave to be dropped, but a technology that is here to stay and transform the way we do our searches and will soon be connected to other emerging technologies such as metaverses, for example.
It is no longer a trend, but a reality (especially in the American market).
The big question is: how and when will Brazilian companies adopt this technology as part of their digital strategies?
Especially with COVID-19, more people have become interested in voice search , for example, which is nothing more than voice search.
Voice search is one of the fastest growing types of search and is no longer considered just a passing fad.
55% of users use voice search to ask questions on their smartphone, according to Perficient;
39.4% of US internet users operate a voice assistant whatsapp mexico at least once a month, according to eMarketer;
Voice chat is also becoming more and more reliable as technology improves;
In addition to cell phones, connected devices, and smart speakers, more than 49% of Google Home and Amazon Echo users consider them a necessity.
5 strategies that will help you optimize your SEO
Voice search optimization is similar to the well-known SEO, but with a refined focus.
Understand your customer type and device behavior
Real-time data and consumer insights research can help you understand how different people use voice search and on what type of voice-enabled device.
Focus on conversational keywords
Keywords become much less relevant when we consider the natural phrases used in a voice search.
Create compelling content based on your Persona
Brevity, context and relevance are essential for Voice Search optimization.
What may be different from your usual SEO strategy is that now you also need to pay special attention to:
Create detailed answers to common questions;
Answer simple questions clearly and concisely;
Create rich, compelling content that answers users’ most common questions and addresses their pain points.
Use Schema Markup
Schema Markup is a vocabulary of tags that helps Google understand what can be found on that website.
This HTML add-on helps search engines understand the context of your content, which means you rank better for typical searches and more relevant for specific queries made via voice search.
Create pages that answer FAQs
When voice searchers ask a question, they typically start with “Who”, “What”, “Where”, “When”, “Why” and “How”.
They’re looking for answers that address an immediate need. To answer these questions, create a FAQ page and start each question with these words.
It is a fact that Voice Search is not just a wave to be dropped, but a technology that is here to stay and transform the way we do our searches and will soon be connected to other emerging technologies such as metaverses, for example.
It is no longer a trend, but a reality (especially in the American market).
The big question is: how and when will Brazilian companies adopt this technology as part of their digital strategies?