The Ideal Timing of Emails:
Posted: Mon Dec 23, 2024 4:49 am
Timing the emails is an important factor in their open rate and effectiveness.
If you send the email too long after cart abandonment occurs, the customer may forget about the items or may lose interest. On the other hand, if you don’t wait long enough, the email may bother the shopper and may be perceived as intrusive.
A Barilliance study of 200 e-commerce sites world cell phone number database wide has found the optimal timing of each cart abandonment email for maximal conversion rates to be the following:
Email 1 – one hour after cart abandonment
The conversion rate of the first email:
– Sent after one hour = 20.3%
– Sent after 24 hours = 12.2%
The longer you wait past an hour after abandonment, the less fresh and relevant the experience on the site becomes and so the lower the conversion rate becomes.
Email 2 – 24 hours after cart abandonment
The conversion rate of the second email:
– Sent after 24 hours = 17.7%
If you send the email too long after cart abandonment occurs, the customer may forget about the items or may lose interest. On the other hand, if you don’t wait long enough, the email may bother the shopper and may be perceived as intrusive.
A Barilliance study of 200 e-commerce sites world cell phone number database wide has found the optimal timing of each cart abandonment email for maximal conversion rates to be the following:
Email 1 – one hour after cart abandonment
The conversion rate of the first email:
– Sent after one hour = 20.3%
– Sent after 24 hours = 12.2%
The longer you wait past an hour after abandonment, the less fresh and relevant the experience on the site becomes and so the lower the conversion rate becomes.
Email 2 – 24 hours after cart abandonment
The conversion rate of the second email:
– Sent after 24 hours = 17.7%