Growth hacking: do you know what it is and how to apply it to your business?
Posted: Mon Dec 23, 2024 4:50 am
If you have difficulty understanding digital language, this content is for you! Growth hacking, growth, growth marketing, hacking and digital marketing hacks. Everything you need to know about them .
Digital language terminology follows market changes and technological updates. Mainly, because it is increasingly adapted to universal communication, it means that communication professionals anywhere in the world can understand each other regarding strategies and tools.
With their own language, marketing communicators speak what we can call “marketese”; just as lawyers speak “lawyerese”. Jokes aside, we wrote this article to try to “translate” some terms that, for many, are incomprehensible at first glance.
For professionals who are re-entering the market, this whatsapp mexico number publication can certainly help as support material. And for those who are not in the field but want to talk to their team and understand what they are talking about, it is also useful.
The images used to advertise on portals, blogs and websites are known as banners . On the company's website, stores or media channels, such as screens in elevators of commercial and residential buildings, these are paid media spaces, outside the internet, but still in the digital context.
The electronic address is the famous domain of the website. So, when someone asks what your domain is, in a conversation about the digital ecosystem, this person wants to know what the address of your website is.
A well-known acronym among university students and advertising professionals, which has not changed over the years, is the famous AIDA ; which stands for: Attention – Interest – Desire – Action. It is currently also used in other strategic stages of planning. But, in principle, it represents the search for understanding consumer behavior, stages of the purchasing journey, how to attract them, among others.
Another very common term is Disruptive Innovation or Disruptive Technology . Both mean the same thing. They represent solutions via products or services that emerge and cause a break in standards, in some cases leading to business bankruptcy. The arrival of the Netflix streaming platform, for example, can be considered a disruptive technology that “broke” the big “blockbuster” chains (video rental chains).
Lead Generation is part of Inbound Marketing strategies. This strategy is often used in planning through lead capture tools. The goal in this case is to convert visitors to your blog, website, page or email into potential customers. In other words, generate leads to capture and then make sales contact. All digitally!
Layout. This is perhaps the most well-known term in digital language, and represents the study and development of a brand's visual identity . However, anyone who believes that being creative is enough to deliver a good layout is mistaken. It requires usability and the best possible user experience.
And finally, Growth Hacking. This is the term for the set of strategies integrated into different channels, after testing different marketing actions. It includes growth, growth marketing, hacking and digital marketing hacks.
Growth hacking – Concept and Application
As previously mentioned, it is a term used in digital marketing to summarize a set of strategies integrated across different channels.
Growth, in free translation, means to grow. Therefore, Growth hacking means growth hacking. Therefore, growth marketing is growth marketing.
In short, all other terms and variables relate to the same concept, which aims to build customer loyalty in order to always have more sales . However, in addition to sales, the set of strategies aims to grow the business in an “eternal loop” through continuous improvements.
Growth hacking is a work method that works on business growth based on tests and best practices. Based on hypotheses and experiments, based on data, combined with disruptive ideas that change paradigms, learning to apply this concept generates innovative results for the company.
So how to apply?
As with everything in marketing, the first step is planning. Done in a logical manner and with a clear vision of the objectives, the starting point in this case is brainstorming to base the famous generation of ideas. Through data analysis and agile methodology, metrics are defined to enhance results and define the tools, platforms and channels that will be tested.
So far, nothing new, right? In reality, many terms are more complicated than their meaning. Growth hacking is no different. The challenge here is to learn quickly from what didn't work, get more things right than wrong, and execute plans and adjustments with discipline and precision.
The origin of the expression – growth hacking
Sean Ellis, founder of Qualaroo and Growth Hackers, after seeing the exponential growth of some companies, used the term growth hacking for the first time in 2010.
At the time, he listed some points that he identified in common in these companies, which today we call KPIs – Key Performance Indicator .
Initially, the indicators that led to the segmentation of metrics, highlighted by Sean Ellis in 2010, were:
Innovation and Risk – companies that take the risk of using communication that strays from the traditional to promote their brands and products stand out.
Interdisciplinarity in the technical team – professionals from the most diverse areas made up the team, bringing science, design, analytical thinking and engineering to the brainstorming meetings.
Investment in data – no guesswork. Feasible ideas, “designed” based on data analysis and irrefutable information.
Above all, building a structured growth hacking process allows improvements to be implemented and tested with a greater chance of success. This way, the company's growth gains a transformative and sustainable profile.
Digital language terminology follows market changes and technological updates. Mainly, because it is increasingly adapted to universal communication, it means that communication professionals anywhere in the world can understand each other regarding strategies and tools.
With their own language, marketing communicators speak what we can call “marketese”; just as lawyers speak “lawyerese”. Jokes aside, we wrote this article to try to “translate” some terms that, for many, are incomprehensible at first glance.
For professionals who are re-entering the market, this whatsapp mexico number publication can certainly help as support material. And for those who are not in the field but want to talk to their team and understand what they are talking about, it is also useful.
The images used to advertise on portals, blogs and websites are known as banners . On the company's website, stores or media channels, such as screens in elevators of commercial and residential buildings, these are paid media spaces, outside the internet, but still in the digital context.
The electronic address is the famous domain of the website. So, when someone asks what your domain is, in a conversation about the digital ecosystem, this person wants to know what the address of your website is.
A well-known acronym among university students and advertising professionals, which has not changed over the years, is the famous AIDA ; which stands for: Attention – Interest – Desire – Action. It is currently also used in other strategic stages of planning. But, in principle, it represents the search for understanding consumer behavior, stages of the purchasing journey, how to attract them, among others.
Another very common term is Disruptive Innovation or Disruptive Technology . Both mean the same thing. They represent solutions via products or services that emerge and cause a break in standards, in some cases leading to business bankruptcy. The arrival of the Netflix streaming platform, for example, can be considered a disruptive technology that “broke” the big “blockbuster” chains (video rental chains).
Lead Generation is part of Inbound Marketing strategies. This strategy is often used in planning through lead capture tools. The goal in this case is to convert visitors to your blog, website, page or email into potential customers. In other words, generate leads to capture and then make sales contact. All digitally!
Layout. This is perhaps the most well-known term in digital language, and represents the study and development of a brand's visual identity . However, anyone who believes that being creative is enough to deliver a good layout is mistaken. It requires usability and the best possible user experience.
And finally, Growth Hacking. This is the term for the set of strategies integrated into different channels, after testing different marketing actions. It includes growth, growth marketing, hacking and digital marketing hacks.
Growth hacking – Concept and Application
As previously mentioned, it is a term used in digital marketing to summarize a set of strategies integrated across different channels.
Growth, in free translation, means to grow. Therefore, Growth hacking means growth hacking. Therefore, growth marketing is growth marketing.
In short, all other terms and variables relate to the same concept, which aims to build customer loyalty in order to always have more sales . However, in addition to sales, the set of strategies aims to grow the business in an “eternal loop” through continuous improvements.
Growth hacking is a work method that works on business growth based on tests and best practices. Based on hypotheses and experiments, based on data, combined with disruptive ideas that change paradigms, learning to apply this concept generates innovative results for the company.
So how to apply?
As with everything in marketing, the first step is planning. Done in a logical manner and with a clear vision of the objectives, the starting point in this case is brainstorming to base the famous generation of ideas. Through data analysis and agile methodology, metrics are defined to enhance results and define the tools, platforms and channels that will be tested.
So far, nothing new, right? In reality, many terms are more complicated than their meaning. Growth hacking is no different. The challenge here is to learn quickly from what didn't work, get more things right than wrong, and execute plans and adjustments with discipline and precision.
The origin of the expression – growth hacking
Sean Ellis, founder of Qualaroo and Growth Hackers, after seeing the exponential growth of some companies, used the term growth hacking for the first time in 2010.
At the time, he listed some points that he identified in common in these companies, which today we call KPIs – Key Performance Indicator .
Initially, the indicators that led to the segmentation of metrics, highlighted by Sean Ellis in 2010, were:
Innovation and Risk – companies that take the risk of using communication that strays from the traditional to promote their brands and products stand out.
Interdisciplinarity in the technical team – professionals from the most diverse areas made up the team, bringing science, design, analytical thinking and engineering to the brainstorming meetings.
Investment in data – no guesswork. Feasible ideas, “designed” based on data analysis and irrefutable information.
Above all, building a structured growth hacking process allows improvements to be implemented and tested with a greater chance of success. This way, the company's growth gains a transformative and sustainable profile.