Investing in Digital Marketing – 5 reasons that show this real need

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Investing in Digital Marketing is an advertising strategy. But nowadays, the premise of “whoever is seen, is remembered” is no longer enough. This is because there are millions of websites in the world. Millions, that’s not a figure of speech; but since this number changes almost daily, between active and inactive, it’s not possible to have an exact number. And, to stand out in this infinite sea that is the internet, just being seen is no longer enough to be remembered. To be remembered, you need to have a digital presence. And, for that, it’s essential to invest in digital marketing. Oh! That’s because I didn’t mention social networks…

Well, the fact is that digital marketing works. This statement is independent of the size of your company or whether you are self-employed. But for it to work, you need to invest and do it right. Invest time and money and do it seriously. In other words, if it is not feasible at the moment to have specialized advice or a consultancy that “shows you the way”, study. There is plenty of material on the internet for those who want to get started. Including here on our blog and on our social networks.

This content will be brief and didactic, but if you want to know whatsapp mobile number database free download other details about digital marketing processes , you will find a lot about this topic right here.

Discover 5 reasons to invest in digital marketing
Breaking Borders and Expanding your Business
Even the most conservative minds have already understood that the digital universe is a reality. Therefore, investing in digital marketing should be part of your communication strategy. Digital media has become a great showcase for your business , without borders.

In other words, if your business appears on the internet, anyone anywhere in the world can have access to it. This is perhaps the first reason. However, you can change the order of this list as you wish.

By breaking borders, you can expand your business by becoming a supplier in other states or even making it a hybrid. In other words, you can have a physical space, but also sell your product or service digitally.

Gain Credibility in the Market
Where do you find your partners and suppliers? On the internet. When a representative knocks on your door, hands you a business card and all it has is a phone number (no WhatsApp) and a physical address, the first thing you do is type that information into Google, right? Of course, when it comes with a recommendation from someone you know, you're less suspicious; but you still do an online search, right?

This is because having digital content symbolizes, in addition to modernity, transparency and accessibility to information . So, if you expect this from the companies you do business with, they certainly expect the same from you.

Investing in digital marketing means expanding your communication channels in the digital universe according to your business profile. This does not mean that your company needs to have a profile on all social networks , but at the very least, it needs to have a website to present itself and promote its products or services.

Social media and digital tools can come later. Or, if the business is just starting out and the website is a high investment , it is possible to start with social media. However, there are already financially accessible websites that convey a bit more seriousness, generating credibility and even authority depending on the profile, niche and persona of your business.

Have more control over investment funds and return on investment
Digital tools have technologies that enable the precise calculation of your investment and its return.

It is possible to plan the amount invested, the cost per customer acquisition, return on investment and all of this allows greater control over future actions.

Furthermore, it is possible to modify some actions during the planning process, with periodic reports, transferring funds from one action to another. For example, if email marketing actions are generating more returns than paid media from sponsored posts, the reports will indicate this. And, due to the flexibility that exists in digital marketing, you can end a paid media campaign on one side and invest that money on the other…

Attract customers with Fit Ideal
For digital marketing to work, it needs to be regular and frequent, establish a language that speaks to your persona, use the right tools, among other factors. In other words, there’s no point in trying to sell meat to vegans, you know? It’s not a question of “my digital marketing isn’t working .” In this case, in short, it’s the strategy that’s wrong, you know?

This was just one example of what we consider an “ideal fit client .” Digital marketing tools enable segmentation and filters that serve as a kind of refinement of the audience that reaches you.

Marketing works by leading the dance so that the sales team can win over their partner. In other words, content and other strategies deliver to the sales team the customer who is interested in your business, has the power to make a purchase decision, has already understood that they need your solution and only needs the sales team to prove that your company is the best option.

Increase sales
If research shows that there are an average of 4 billion people connected to the international computer network in the world and that more than 80% of users in Brazil have already made a purchase online, investing in digital marketing in the right way will certainly bring you a return in sales.

Another very interesting fact is that more than 70% of purchases made, whether online or not, were researched online before the purchase decision.

In other words, even the person who went to the physical store to make a purchase, researched it on the internet first. In other words, investing in digital marketing is the most effective way to gain presence in the digital universe and stand out to sell, inside or outside it.

Will you get rich or will your business be the most profitable in the industry if you invest in digital marketing? We can't guarantee that, but there's no doubt that if you don't invest, your business is likely to face serious crises.