Digital marketing – the oxygen your company needs to survive
Posted: Mon Dec 23, 2024 5:09 am
Regardless of your company's segment, to stay afloat in the market amidst this unprecedented crisis in Brazil's history, and perhaps even the world's, it will need digital marketing. This is because social isolation has caused impacts that have led to changes not only in the way we communicate but also in business and consumption models.
Furthermore, it is something that has changed and is changing business in a way that cannot be reversed. It is not alarmism or futurism. You don't need to be a great intellectual to realize that things will not be the same as before , even after the pandemic is over, even after they discover a cure, a treatment or a vaccine for the coronavirus.
The cultural change that this pandemic is causing is actually whatsapp names a transformation of the era. Resisting or not wanting to see this will only cause a greater impact and a longer delay in economic recovery . That said, let's highlight some issues that anyone who wants to stay in the market needs to be aware of.
Investment in Digital Marketing
From a business perspective, if investing in digital marketing was once an option, today it is a basic necessity. Those who take too long to realize this will lose space and market share; and the longer they take to enter the market, the more they will have to invest to stand out and the longer it will take to see a return on this investment. This is because everyone is migrating to digital, there is no other option. Why put up billboards, for example? Who are you going to impact? Print media, for those who read it? Promotion in stores or physical spaces, for those who visit?
Print media is still an option because many people who already subscribed to magazines or newspapers continue to receive them at home, but without a digital platform for people to find out about your company or business, it will just be an advertisement that will end up in the bird's cage or on the dog or cat's floor, you know?
Investing in digital marketing is no longer a question of whether it is worth it or not, it is a question of necessity to stay alive and overcome the crisis. However, it only works if it is done strategically. Digital marketing works , both in times of crisis and in times of calm; that is a fact!
The big issue here is that companies are going bankrupt, so the word investment appears as “cost”, “expense” and managers don’t even want to hear about “investing”. First mistake!
The issue is to prioritize and know how to work on crisis management. Where can you “get” the funds to invest in what is a priority now? What is the priority now, besides communication and digital marketing, of course. Planning this is essential to direct efforts.
Whether it's to sell products and services, or to maintain relationships with customers and leads, a digital marketing strategy is essential, do you understand?
Crisis Management & Investment Capital
Now is the time to find out if you are a good manager. It is during a crisis that we meet creative people, who solve problems with detachment and focus on solutions. If your company had a fleet of cars, evaluate the need to maintain the fleet or if there is a way to reduce it. It won't be easy to sell, but there are investors who see these situations as opportunities. Or, if you can transform this fleet so that it generates revenue instead of just generating costs.
A company that has a physical structure with high fixed costs, which is now obsolete, since its employees are working from home. Who knows, maybe it is time to hand over the property and, when they return, adopt the home office alternating with coworking spaces ?
And this physical space, which suddenly finds itself with a broken lease, perhaps this is exactly the time to renovate and transform this space into a coworking space and publicize this change in the digital universe …
New businesses are emerging. Restaurants that previously didn’t offer delivery are now surviving on that alone. People need to open their eyes because those who are flexible and seek solutions instead of focusing solely on the problem will be saved. Creativity is the order of the day… it’s been a while!
There are many tools within digital marketing. One of them is influencer marketing and partnerships. Having a digital presence is essential! Many things do not require monetary investment, but they do require time, for example. With this exchange, many ideas for new businesses or niches are emerging.
In the case of larger business owners who own real estate and material assets, it may be time to give up some luxuries to stay afloat in the market and invest in what really matters. After all, material assets can be recovered, but a company's reputation after bankruptcy is a little more complicated.
Furthermore, buying and selling moves the economy, so if today you sell a material good to invest in your company, “tomorrow” you recover that good by “buying it back” and thus keep the economy turning … This type of negotiation is not easy, we know that well, but there are ways…
Digital Marketing Strategies
Within the communication and marketing objectives of any company at any time, whether it is in a critical phase, going through a crisis or not, revenue retention is always number 1. To achieve this, it is essential to work on relationship channels and maintain publicity. Of course, this always depends on the audience or persona that your company operates or intends to impact.
The best digital marketing strategy today is Inbound Marketing , as it has multiple tools integrated across different channels that can centralize information and data to generate results reports and measure ROI. It also allows you to adjust your communication. In other words, it’s like changing the tire while the car is still moving. In other words, evaluating the campaign and changing the strategy, if necessary…
Today, in addition to having a good website, you need to be on social media. But you don't need to be on all of them. You just need to be where your audience is. The internet is the most democratic ecosystem on the planet. There are many channels, tools and platforms.
Furthermore, it is something that has changed and is changing business in a way that cannot be reversed. It is not alarmism or futurism. You don't need to be a great intellectual to realize that things will not be the same as before , even after the pandemic is over, even after they discover a cure, a treatment or a vaccine for the coronavirus.
The cultural change that this pandemic is causing is actually whatsapp names a transformation of the era. Resisting or not wanting to see this will only cause a greater impact and a longer delay in economic recovery . That said, let's highlight some issues that anyone who wants to stay in the market needs to be aware of.
Investment in Digital Marketing
From a business perspective, if investing in digital marketing was once an option, today it is a basic necessity. Those who take too long to realize this will lose space and market share; and the longer they take to enter the market, the more they will have to invest to stand out and the longer it will take to see a return on this investment. This is because everyone is migrating to digital, there is no other option. Why put up billboards, for example? Who are you going to impact? Print media, for those who read it? Promotion in stores or physical spaces, for those who visit?
Print media is still an option because many people who already subscribed to magazines or newspapers continue to receive them at home, but without a digital platform for people to find out about your company or business, it will just be an advertisement that will end up in the bird's cage or on the dog or cat's floor, you know?
Investing in digital marketing is no longer a question of whether it is worth it or not, it is a question of necessity to stay alive and overcome the crisis. However, it only works if it is done strategically. Digital marketing works , both in times of crisis and in times of calm; that is a fact!
The big issue here is that companies are going bankrupt, so the word investment appears as “cost”, “expense” and managers don’t even want to hear about “investing”. First mistake!
The issue is to prioritize and know how to work on crisis management. Where can you “get” the funds to invest in what is a priority now? What is the priority now, besides communication and digital marketing, of course. Planning this is essential to direct efforts.
Whether it's to sell products and services, or to maintain relationships with customers and leads, a digital marketing strategy is essential, do you understand?
Crisis Management & Investment Capital
Now is the time to find out if you are a good manager. It is during a crisis that we meet creative people, who solve problems with detachment and focus on solutions. If your company had a fleet of cars, evaluate the need to maintain the fleet or if there is a way to reduce it. It won't be easy to sell, but there are investors who see these situations as opportunities. Or, if you can transform this fleet so that it generates revenue instead of just generating costs.
A company that has a physical structure with high fixed costs, which is now obsolete, since its employees are working from home. Who knows, maybe it is time to hand over the property and, when they return, adopt the home office alternating with coworking spaces ?
And this physical space, which suddenly finds itself with a broken lease, perhaps this is exactly the time to renovate and transform this space into a coworking space and publicize this change in the digital universe …
New businesses are emerging. Restaurants that previously didn’t offer delivery are now surviving on that alone. People need to open their eyes because those who are flexible and seek solutions instead of focusing solely on the problem will be saved. Creativity is the order of the day… it’s been a while!
There are many tools within digital marketing. One of them is influencer marketing and partnerships. Having a digital presence is essential! Many things do not require monetary investment, but they do require time, for example. With this exchange, many ideas for new businesses or niches are emerging.
In the case of larger business owners who own real estate and material assets, it may be time to give up some luxuries to stay afloat in the market and invest in what really matters. After all, material assets can be recovered, but a company's reputation after bankruptcy is a little more complicated.
Furthermore, buying and selling moves the economy, so if today you sell a material good to invest in your company, “tomorrow” you recover that good by “buying it back” and thus keep the economy turning … This type of negotiation is not easy, we know that well, but there are ways…
Digital Marketing Strategies
Within the communication and marketing objectives of any company at any time, whether it is in a critical phase, going through a crisis or not, revenue retention is always number 1. To achieve this, it is essential to work on relationship channels and maintain publicity. Of course, this always depends on the audience or persona that your company operates or intends to impact.
The best digital marketing strategy today is Inbound Marketing , as it has multiple tools integrated across different channels that can centralize information and data to generate results reports and measure ROI. It also allows you to adjust your communication. In other words, it’s like changing the tire while the car is still moving. In other words, evaluating the campaign and changing the strategy, if necessary…
Today, in addition to having a good website, you need to be on social media. But you don't need to be on all of them. You just need to be where your audience is. The internet is the most democratic ecosystem on the planet. There are many channels, tools and platforms.