9 reasons to create a blog for your company

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Including a blog for your company as part of your digital marketing strategy is the best advice we could share with you. When the blogging boom first began, these were primarily for personal use, but over the years companies have discovered that executed correctly, a blog can deeply impact different aspects of a company's marketing strategy; such as traffic capture, lead generation and sales.


In this article we share with you some of the benefits that a corporate blog can provide to your company and what you should take into account when implementing it.



Contents of this article:

1. It will allow you to increase the traffic you receive from search engines
2. A company blog gives you the opportunity to improve the search engine ranking of the most important sections or interiors of your website
3. It will allow you to get external links to increase the relevance that Google gives to your website and improve your search engine ranking
4. It will give credibility and authority to your company as an expert on the subject
5. A company blog will help you differentiate yourself from your competition
6. It is an excellent Social Media Marketing tool
7. It will allow you to capture LEADS
8. It will help you speed up your sales process
9. It will help your customers buy more from you and recommend you





1. It will allow you to increase the traffic you receive from search engines
This is one of the most important benefits you can get with a business blog and it is because every time you publish an article you will be adding a new section or interior to your page and the result is obvious:
More sections equals more opportunities to capture traffic.

According to Hubspot statistics , companies with websites that whatsapp new zealand have between 51 and 100 pages generate 48% more traffic than companies with 1 to 50 pages.

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It is important to mention that in order for your web traffic to increase you will have to take care of many aspects, among which the following stand out:


Write only about topics
that your potential client (buyer persona) is really interested in and that are related to your products and/or services.

Choosing titles, subtitles and content
based on Long Tail Keywords that allow you to achieve better positions in Google over time.

Check that each of your items is properly labeled:
Title, Description, H1, H2, ALT and its own URL. (It is common that in some blogs all the articles share the same web address, this practice is not recommended)


2. A company blog gives you the opportunity to improve the search engine ranking of the most important sections or interiors of your Website
It is common to have sections on your page that are more important than others, for example those where you explain the qualities of your product, where visitors can make a purchase or contact a seller.

An activity that we recommend you do every time you
publishing an article on your business blog is to generate a link within the content of the same to a section of your page or article that you are interested in promoting.

This will make navigation easier for visitors while increasing the importance that search engines give to that section, thus increasing the chances of improving its position.

To achieve this benefit, it is important that you take care of many aspects, among which the following stand out:

Only include internal links that generate value for the visitor and not for the purpose of manipulating search engines.
Do not include too many internal links within your article.
Vary the anchor text you use for each link.


3. It will allow you to get external links to increase the relevance that Google gives to your website and improve your ranking in search engines.
Generating external links is one of the most difficult things to achieve and one of the most controversial in the world of web positioning.

Our recommendation is that rather than obsessing over unnaturally seeking links, you should focus on producing quality content and promoting said content.

We know that this recommendation is not very popular because there are various ways to speed up the positioning of a site quickly and without much effort, however these strategies are harmful in the long run since they are usually penalized by Google and other search engines, which can make you lose all the positioning you had previously achieved and remove you from the search results.

Focusing on creating valuable content will eventually allow you to be recognized by other people interested in your industry and you will begin to see how they share your content from their respective blogs, social profiles and websites thanks to the quality of your content.


4. It will give credibility and authority to your company as an expert on the subject
By maintaining a blog, companies demonstrate passion, knowledge, and expertise about the topics they write about. Having valuable content will help your company create a community of potential customers with similar passions, tastes, and needs.

Those who visit your business blog will be well-perceived by the fact that you provide a large amount of quality content for free without asking for anything in return. Seeing that you know enough about your industry to be able to write constantly and give advice about it will create an image of yourself as an expert on the subject.

This will help you gain the trust and recognition of your potential customers and you will be able to attract new followers or subscribers to your company's blog, which will result in highly profitable relationships.





We invite you to discover our guide:
[ 5 common mistakes B2B companies make in their digital marketing strategy ]



5. A business blog will help you differentiate yourself from your competition
Through your corporate blog you can inform your prospects and clients about the way you work and how your services have an advantage compared to those of your competitors.

If your customers know your brand and your company thoroughly, they will trust you more.
and you will be the first one they will turn to when they need the products or services you offer.

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6. It is an excellent Social Media Marketing tool
It is well known that keeping a company's social media up to date is not an easy task. It can even be said that it is a titanic task depending on what the company in question does.

Anyone can publish frequently, but not everyone can consistently share quality content that generates genuine interest from the public, and therein lies the eternal dilemma of every Community Manager.

If you have a blog in your company, this will be a problem of the past since you will have a great source of material to promote on your social networks, relevant material that will really be appreciated and shared by your followers.

Our recommendation is that you share each article you publish on all your social networks, not only with the intention of generating likes and shares, but with the main objective of driving said traffic to your website , since this is the center of your digital strategy and is the place where you have a greater opportunity to convert those people into LEADS.



7. It will allow you to capture LEADS
Hubspot statistics claim that out of 100% of visitors who arrive at your website, only 5% are prepared to speak to a salesperson or make a purchase and the remaining 95% will leave your site without taking any action.

By having a corporate blog, you can use it to ensure that part of this percentage that would otherwise abandon your page and turn into a lost opportunity does not do so.

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You can use your company's blog as a retention tool because as the visitor reads your article, a connection is created and their trust in you will increase , which will allow you to take the next step to guide them until they reach the point where they feel ready to make a purchase.



There are several ways you can get leads from your blog:

Asking your visitors to subscribe to your blog.
Getting more information from them through premium content.
Include contact information such as phone number and email in your blog (very basic but efficient).


8. It will help you speed up your sales process
Statistics provided by Hubspot mention that 65% of B2B companies do not follow up on their leads and that 79% of leads that come from marketing never become customers due to lack of follow-up (MarketingSherpa)



9. You can use your blog posts to follow up with leads who downloaded any of your premium content.
Generating leads through premium content (usually a PDF document) is the first step in starting a business relationship. The goal is to gradually raise the level of trust your potential customers have in you until each lead is finally ready to talk to you about a potential sale.