Instagram has become an indispensable tool in any digital marketing strategy . It is ideal for sharing very attractive content and creating a virtual community around the brand. However, having a good presence on that platform is not achieved just by posting for the sake of posting. The ideal thing is to follow the following rules to have the best and greatest presence and, above all, the greatest impact:
What should you do to be successful on Instagram?
Humanize the brand: Users in general, both clients and general contractors email list potential clients, like to realize that behind a specific brand there are men and women of flesh and blood. Having a warm and approachable personality will contribute to achieving goals.
Be consistent in sharing content: content is king for positioning and branding. Interesting posts will attract the target audience, so it is important to post constantly.
Maintain a balanced followers/following ratio.
Interact with your followers and followers and comment on their posts. This action will motivate them to do the same with the brand's posts.
Tag and comment on every post made.
Systematize and find the best times to post: there are hot times and dead times, your Instagram account will speak for itself.
Use a Hashtag strategy.
Use videos: Videos always grab attention. Well-made interactive content makes an incredible impact and is always a crowd-pleaser.
Organize contests of different scales: contests always have the effect of increasing the number of followers. Everyone likes to win a product or service and they have no problem sharing, tagging or following an account to achieve their goal.
5 things you should never do on Instagram
Using Instagram to sell: Showing the advantages or benefits of a brand's products or services is not the same as blatantly selling them. This causes rejection and an impression of bad taste and lack of professionalism.
Use Hashtag in bio.
Sharing low-quality content – This is pretty self-explanatory. If there are no interesting and useful posts, there will be no followers.
Overusing hashtags: they do not contribute to searches, they affect positioning and they create too much noise.
Always use the same filter.