So, with a personalized lead nurturing strategy you can

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build a relationship with users , even those who have shown an initial interest
maximize return on investment (ROI) , because contacts cultivated over time tend to purchase more and become loyal customers
optimize the brand image , communicating authority and reliability in the reference sector
Discover the benefits of well-done Lead Nurturing
Not just lead nurturing bulk phone numbers Find out how to increase your quality contacts with Google Ads, read:
Lead Generation with Google Ads: how to get valuable contacts?

What strategies for lead nurturing? 4 effective ideas
Before implementing a lead nurturing strategy, it is important to consider that the sales process (especially in the b2b context ) recognizes 3 main types of users :

lead : where all the users who fall within your buyer personas and have shown an initial interest in your offer are identified
prospect : all active potential customers, that is, those who have shown a stronger and more tangible interest and are already in the purchase consideration phase
customers : who have made a purchase, but still need to be maintained and retained to build a solid and long-lasting relationship
Understanding your customers’ sales journey and what stage they are in is essential to implementing the best strategy and maintaining relationships with them. Here’s what you can put into practice.