Respond, your customers expect it
According to Lithium, 53% of users who tweet at a brand expect a response within an hour . The percentage rises to 72% for those who tweet to make a complaint .
Any of your customers can be an ambassador for your brand, regardless of their number of followers. With minimal effort, you can turn someone who has only mentioned you once into an active user who interacts and recommends your products and/or services.
Make a difference and turn a discrete product into a viral and extraordinary product in a short time by applying good techniques to increase conversions on Twitter. Even by sending a simple “Thank you!”
11. Tweet statistics to increase your reach, but not to get more clicks
Tweets that include statistical data receive 5.4% more retweets than average, but 32.7% fewer clicks per tweet than average.
12. Use Twitter to convert more visitors into leads
Clearly stated offers receive 18 % more clicks and 29.8% more retweets than tweets with more ambiguous copy.
There are many studies that have been carried out based on this trigger. For example, a study carried out by Salesforce states that…
[Tweet “Twitter engagement rate increases by 17% during weekends”]
In turn, this study discovered a certain tendency for interaction netherlands phone numbers on the part of followers of specific industries, which respond to the particular behavior of these consumers. Some conclusions are:
Apparel/Fashion. Tweeting on Saturdays and Sundays produces 30% more engagement than the average for this industry. This is because followers in the sector interact more with these brands when they have free time and are out shopping.
Entertainment. Compared to the rest of the week, tweets posted on Sundays and Mondays receive 23% more interactions in this sector. This coincides with the days when industry followers anticipate movies, concerts and other events for the coming week.
Editorial and media. Tweets from the sector posted on Saturdays receive 29% more interactions than average, indicating that followers use their Saturdays to catch up on news and events.
Sports. Participation rates on Saturdays and Sundays are 52% higher than on the rest of the week. Mondays are in third place. This is because most sporting events take place on weekends, while analysis and highlights are given on Mondays.
If your brand doesn’t fall into the above sectors, it’s best to analyze which days your brand receives the most mentions (via Mention ) so you can come up with a plan to help you increase conversions on Twitter. Plan your tweeting schedule around the days your tweets perform best, and tweet more frequently on those days. But be careful, according to Salesforce, there’s an inverse relationship between tweet frequency and follower engagement.
The more frequently you tweet, the less engagement you get | Image: Salesforce
While 67% of brand mentions happen on Twitter, also analyze which other platforms are mentioning your brand . Boost your social media marketing strategy by combining more than two social networks to reach a unique audience, thus reinforcing the tactics you planned to increase conversions on Twitter.
Extra: Is there an ideal day to tweet?
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