Even though we are haunted by the question of why an entire year has passed without these people buying anything from us, we must first act to ensure that they buy from us again and postpone until a later stage the development of a strategy to encourage them to buy again.
We prepare a set of appropriate communications and define if we have any special coupons or promotions available that we can use as “Welcome Backs” to display when these users return to our site.
Feeling recognized is in fact one of the main levers that determine the link with a brand.
Another action that can certainly bring benefits is the development of a communication via usa cell phone number list email or other channels at our disposal – Social, In App Notification, Web Push Notification, to name a few – that discreetly reminds our users that it is time to give gifts.
Let's gradually increase the pressure of communication as the holidays approach, but don't overdo it !
If you want more tips on how to personalize your e-commerce for Christmas, you can read this article.
Finally, let's remember that consumers are often stressed about having to choose Christmas gifts! Recommendations, within the site and direct communications, if personalized and communicated in the right way, can be a liberation for your customers who will then have a fantastic experience... so much so that I will be able to answer you as soon as possible.
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