If you browse the Internet, you will have noticed from time to time the calls to action that exist on various web pages, even in an aggressive way, even if they are not relevant at that moment. Now, changing the paradigm, if you have a site or a web page and you are tired of users leaving your web page without performing the action you expect, that is, you receive many visits, but very few subscribers, or they do not perform a specific action, a good Call To Action tactic will be of great help to you.
A Call To Action is a call to action , that is, a suggestion made to the user of our website so that they can follow a certain navigation route, which then allows the benefit of both parties. This call to action can be through a button or through a series of highlighted phrases.
If you are not getting all the conversions you want even though you have traffic on your website, it is very likely that there is some kind of problem related to your Call To Action (CTA).
In this post we leave you some practices to create irresistible Calls To Action (CTA) .
Know your audience
You need to keep in mind that in order to attract the attention of your users and if you want to direct them to a specific site, you need to know them or know what your ideal client is like, that is, know what they like, what their needs are, and what they care about. That way, it will be easier to know how to capture their interest.
Specific actions
It is essential that you be specific and clearly tell the user what the next steps are and what action they should take. To do this, use short, clear and concise texts that encourage clicking.
Color is important
Use bright colors or colors that are associated with your corporate identity, but that are good enough to attract attention and contrast with the background of the website so that it can be easily appreciated.
Customize the text
Did you know that you can also make a difference with germany business fax list the texts you put on the buttons of your Calls To Action ? Yes, that's why we recommend that they be personalized, since in this way, you are showing your client why they should choose you instead of the competition.
Think and implement a responsive design
No matter what device you're browsing from, it's important that your Call To Action is easy to click on from any device, so pay attention and make sure you have the right metrics for your call to action.
Include Urgency in the text
A key element to help users understand that what you are showing them is an opportunity is to use concepts that appeal to urgency, such as: last units, limited places, Saturday offer, etc.
Promotes and generates trust
Getting users to click on your website is not just about having an attractive button . Everything counts on the website, and above all, everything that surrounds the button. Thus, for example, if it is an online store, it can be useful to incorporate elements that indicate some kind of benefit, such as a money-back guarantee or a positive customer review, near the call-to-action button, so that the conversion is even closer.
Use short but clear sentences
Does the famous phrase “less is more” sound familiar to you? If your call to action is a button, you should keep in mind that you have little space, so you should know how to optimize it, so if you want it to be interpreted clearly, summarize the sentences. Instead of using, for example, buy this product and get a 15% discount, use 15% discount, this is more than enough.