Advertising on Google AdWords is one of the major fronts of digital marketing . The tool offers complete solutions for creating ads and monitoring results. Therefore, it is an excellent option for those who want to increase the volume of visits or sales to a website.
Google AdWords ads work like a keyword auction for Google searches. This means you can appear at the right time for people who are searching for your product or service. With a good strategy and the right optimizations, the success rates are high!
Still not convinced that advertising on Google AdWords canada telephone numbers has the potential to take your business to the next level? Check out the 4 main advantages of the tool:
1. Don't have a lot of money? No problem!
The decision always ends up weighing more heavily on your pocket. And if this is your biggest obstacle to not advertising on Google AdWords, know that the tool is quite democratic in this sense.
One of the great advantages is that you are the one who determines the amount to be invested in the campaigns. Can you only start with R$1,000.00 per month? No problem!
You just need to be aware of the amount available for investment in relation to the results that can be obtained. Since Google AdWords works with word auctions, some markets are much more competitive than others.
This means that in some cases, investing a very small amount can end up frustrating your return expectations. If this is the case, it may be better to wait a little to start off on the right foot.
2. Accurate targeting with Google AdWords
One of the biggest challenges with conventional media is ensuring that communication is directed to the right people.
With digital marketing and Google AdWords, this is not a problem. You can create ads for each customer profile and even segment some campaigns so that they are displayed to those who consume certain types of content.
You can also define the demographic regions where your ad will be displayed, as well as the days of the week and times. Everything you need to ensure your campaign reaches the right people!
3. Great flexibility to take advantage of opportunities
Even with good planning, it is not always possible to anticipate all the opportunities that may arise over the months. With Google AdWords, however, it is possible to make changes and pause campaigns in real time and at any time.
This feature brings two huge advantages. The first is that it allows you to take advantage of seasonal dates and get even more visibility for your ads very quickly.
The second benefit is related to the fact that it is possible to pause campaigns in which the result is below expectations and, thus, further optimize the budget and results.
4. Track results in real time
Finally, advertising on Google AdWords allows you to know exactly the return on all campaigns and even identify bottlenecks that may be hindering your website's conversions.
The tool provides a series of real-time data that allows for an accurate analysis of the return on investment. In addition, this knowledge is valuable for identifying the behavior of your customers on the internet and, thus, making the company even more competitive.
Are you ready to take advantage of all the benefits that advertising on Google AdWords can bring? Contact us and request a quote!