Penpal Club: a tool developed to strengthen relationships with customers
Posted: Mon Dec 23, 2024 9:25 am
The Penpal Club is a project by Grupo Algar that aims to encourage members to revive the tradition of exchanging letters, in this case with children from public schools, promoting a new form of communication for students. Those who participate in the club, which has existed since 2003, receive and send a letter to one of the students and, in it, talk about all kinds of subjects, in order to get to know each other's world and share experiences.
At the end of 2015, the Group's companies decided to use the project as inspiration to encourage everyone, including associates, customers and partners, to participate in the movement by sending messages to those who made a difference in their year of 2015. Through a website that presented the canada whatsapp number campaign “Correspondence Club – Our inspiration is connecting people”, it was possible to send a virtual letter or a video thanking the people who were part of their daily lives in 2015 and who made a difference in their lives. In addition, the platform also presented the history of the project through a video that shows the children meeting their letter speakers and reinforces how imagination is part of the lives of little ones. Even Reynaldo Gianecchini corresponded with one of the children.
With the action, 1,733 virtual letters, 70 videos and 1,406 letters sent by mail were sent by Algar Telecom. More than 3,200 people were able to learn about the Correspondence Club and participate.
Now, even with the beginning of 2016, the idea is to continue with the initiative: the website remains available for those who still want to send a message to someone special, as Algar believes that it is always good to be connected.
Visit https://www.clubedecorrespondencia.com.br/ , learn about the project's history, get inspired and send your letter.
At the end of 2015, the Group's companies decided to use the project as inspiration to encourage everyone, including associates, customers and partners, to participate in the movement by sending messages to those who made a difference in their year of 2015. Through a website that presented the canada whatsapp number campaign “Correspondence Club – Our inspiration is connecting people”, it was possible to send a virtual letter or a video thanking the people who were part of their daily lives in 2015 and who made a difference in their lives. In addition, the platform also presented the history of the project through a video that shows the children meeting their letter speakers and reinforces how imagination is part of the lives of little ones. Even Reynaldo Gianecchini corresponded with one of the children.
With the action, 1,733 virtual letters, 70 videos and 1,406 letters sent by mail were sent by Algar Telecom. More than 3,200 people were able to learn about the Correspondence Club and participate.
Now, even with the beginning of 2016, the idea is to continue with the initiative: the website remains available for those who still want to send a message to someone special, as Algar believes that it is always good to be connected.
Visit https://www.clubedecorrespondencia.com.br/ , learn about the project's history, get inspired and send your letter.