Ukudala imiyalezo ekujoliswe kuyo kumaqela ahlukeneyo abantu
Posted: Mon Dec 23, 2024 9:39 am
Nje ukuba uhlukanise abaphulaphuli bakho ngokusekelwe kumanani abantu, inyathelo elilandelayo kukudala imiyalezo ekujoliswe kuyo kwiqela ngalinye. Oku kubandakanya ukuyila imiyalezo eyodwa ethetha ngokuthe ngqo kwiimfuno kunye nokukhethwa kwecandelo ngalinye labantu.
Isitshixo sokwenza imiyalezo ekujoliswe kuyo kukugxila kwiimpawu ezizodwa zeqela ngalinye kwaye yintoni eyenza ukuba bahluke kwamanye amacandelo. Umzekelo, ukuba ujolise kubasebenzi abancinci abakwiminyaka yabo yama-20 kunye nama-30s, unokufuna ukuqaqambisa lula kunye nokuguquguquka kwemveliso yakho, kunye nendlela enokunceda ngayo ukuhambisa umsebenzi wabo kwaye bafezekise iinjongo zabo ngokufanelekileyo.
Kwelinye icala, ukuba ujolise kubathengi abadala abasekwe ngakumbi, unokufuna ukugxininisa ukhuseleko kunye nokuzinza kwemveliso yakho, kunye nendlela enokunceda ngayo ukukhusela utyalo-mali lwabo kunye nokulawula iimali zabo ngokufanelekileyo.
Kukwabalulekile ukugcina engqondweni ithowuni kunye nesimbo somyalezo wakho. Amacandelo ahlukeneyo oluntu angaphendula ngcono kwiindidi ezahlukeneyo zemiyalezo, enje ngokusesikweni okanye engaqhelekanga, ngokuxhomekeke kwiminyaka yabo, umvuzo, imfundo, kunye nezinye izinto.
Ngamafutshane, ukwenza imiyalezo ekujoliswe kuyo kumaqela ahlukeneyo abantu linyathelo elibalulekileyo ekusebenziseni amanani abantu abathengi ukuphucula iphepha lakho lokufika le-SaaS. Ngokwenza imiyalezo ekhethekileyo ethetha ngokuthe ngqo kwiimfuno kunye nokukhethwa kwecandelo ngalinye, unokwandisa amathuba okuguqula iindwendwe zibe thenga idatha yetelemarketing ngabathengi kwaye ekugqibeleni uqhube impumelelo kwishishini lakho .
Ukwenza iphepha lakho lokufika le-SaaS ngokusekwe kwi-demographics
Ukwenza iphepha lakho lokufika le-SaaS ngokusekwe kwi-demographics linyathelo elilandelayo ekusebenziseni i-demographics yabathengi ukujolisa kwimiyalezo yakho yephepha lokufika. Ukwenza okuthandwa nguwe kubandakanya ukwenza umxholo, uyilo, kunye noyilo lwephepha lakho lokufikela ukuhlangabezana neemfuno ezizodwa kunye nokukhethwa kwecandelo ngalinye labantu.
Umzekelo, ukuba ujolise kubasebenzi abancinci abakwiminyaka yabo yama-20 kunye nama-30s, unokufuna ukusebenzisa uyilo lwangoku, oluncinci olunembonakalo ebukhali, etsala ingqalelo egxininisa ukulunga kunye nokuguquguquka kwemveliso yakho. Kwelinye icala, ukuba ujolise kubathengi abadala abasekwe ngakumbi, unokufuna ukusebenzisa uyilo lwemveli, lobuchule obugxile kukhuseleko kunye nozinzo.
Unokwenza umxholo wephepha lakho lokufika ngokusekwe kumanani abantu. Umzekelo, ungasebenzisa izihloko ezahlukeneyo, izihlokwana, okanye imifanekiso ukunxibelelana ngezibonelelo eziphambili zemveliso yakho kwicandelo ngalinye.
Kukwabalulekile ukugcina engqondweni ulwimi kunye nethoni yomyalezo wakho. Amacandelo ahlukeneyo oluntu angaphendula bhetele kwiindidi ezahlukeneyo zolwimi, njengolusemthethweni okanye oluqhelekileyo, ngokuxhomekeke kwiminyaka yabo, umvuzo, imfundo, kunye nezinye izinto.
Ngamafutshane, ukwenza iphepha lakho lokufika le-SaaS ngokusekwe kwi-demographics yindlela enamandla yokunyusa ukusebenza kwephepha lakho lokufika kunye nokuguqula umqhubi. Ngokwenza umxholo, uyilo, kunye noyilo lwephepha lakho lokumisa ukuhlangabezana neemfuno ezizodwa kunye nokukhethwa kwecandelo ngalinye labantu, unokwenza amava abandakanyekayo kwaye anyanzelekileyo kwiindwendwe zakho, kwaye ekugqibeleni uqhube impumelelo kwishishini lakho.
Ukuvavanya kunye nokucokisa imiyalezo yakho esekwe ngokwedemografi
Nje ukuba udale imiyalezo ekujoliswe kuyo kwaye wenze ngokwezifiso iphepha lakho lokufika le-SaaS ngokusekwe kumanani abantu, inyathelo elilandelayo kukuvavanya kunye nokucokisa indlela yakho. Uvavanyo kunye nokusulungekiswa yinkqubo eqhubekayo ekuvumela ukuba wenze uhlengahlengiso kwimiyalezo yakho kunye nephepha lokufika ngokusekwe kwiziphumo zehlabathi lokwenyani kunye nengxelo evela kubaphulaphuli ojolise kubo.
Enye yezona ndlela zisebenzayo zokuvavanya umyalezo wakho wedemographic-based kuvavanyo lwe-A/B. Oku kubandakanya ukwenza iinguqulelo ezimbini zephepha lakho lokufika (A kunye no-B) kwaye ubonise inguqulelo nganye kwisampulu engaqhelekanga yabaphulaphuli bakho ekujoliswe kubo. Emva koko unokuthelekisa iziphumo ukuze ubone ukuba yeyiphi inguqulelo eyenza ngcono kwaye wenze uhlengahlengiso ngokufanelekileyo.
Isitshixo sokwenza imiyalezo ekujoliswe kuyo kukugxila kwiimpawu ezizodwa zeqela ngalinye kwaye yintoni eyenza ukuba bahluke kwamanye amacandelo. Umzekelo, ukuba ujolise kubasebenzi abancinci abakwiminyaka yabo yama-20 kunye nama-30s, unokufuna ukuqaqambisa lula kunye nokuguquguquka kwemveliso yakho, kunye nendlela enokunceda ngayo ukuhambisa umsebenzi wabo kwaye bafezekise iinjongo zabo ngokufanelekileyo.
Kwelinye icala, ukuba ujolise kubathengi abadala abasekwe ngakumbi, unokufuna ukugxininisa ukhuseleko kunye nokuzinza kwemveliso yakho, kunye nendlela enokunceda ngayo ukukhusela utyalo-mali lwabo kunye nokulawula iimali zabo ngokufanelekileyo.
Kukwabalulekile ukugcina engqondweni ithowuni kunye nesimbo somyalezo wakho. Amacandelo ahlukeneyo oluntu angaphendula ngcono kwiindidi ezahlukeneyo zemiyalezo, enje ngokusesikweni okanye engaqhelekanga, ngokuxhomekeke kwiminyaka yabo, umvuzo, imfundo, kunye nezinye izinto.
Ngamafutshane, ukwenza imiyalezo ekujoliswe kuyo kumaqela ahlukeneyo abantu linyathelo elibalulekileyo ekusebenziseni amanani abantu abathengi ukuphucula iphepha lakho lokufika le-SaaS. Ngokwenza imiyalezo ekhethekileyo ethetha ngokuthe ngqo kwiimfuno kunye nokukhethwa kwecandelo ngalinye, unokwandisa amathuba okuguqula iindwendwe zibe thenga idatha yetelemarketing ngabathengi kwaye ekugqibeleni uqhube impumelelo kwishishini lakho .
Ukwenza iphepha lakho lokufika le-SaaS ngokusekwe kwi-demographics
Ukwenza iphepha lakho lokufika le-SaaS ngokusekwe kwi-demographics linyathelo elilandelayo ekusebenziseni i-demographics yabathengi ukujolisa kwimiyalezo yakho yephepha lokufika. Ukwenza okuthandwa nguwe kubandakanya ukwenza umxholo, uyilo, kunye noyilo lwephepha lakho lokufikela ukuhlangabezana neemfuno ezizodwa kunye nokukhethwa kwecandelo ngalinye labantu.
Umzekelo, ukuba ujolise kubasebenzi abancinci abakwiminyaka yabo yama-20 kunye nama-30s, unokufuna ukusebenzisa uyilo lwangoku, oluncinci olunembonakalo ebukhali, etsala ingqalelo egxininisa ukulunga kunye nokuguquguquka kwemveliso yakho. Kwelinye icala, ukuba ujolise kubathengi abadala abasekwe ngakumbi, unokufuna ukusebenzisa uyilo lwemveli, lobuchule obugxile kukhuseleko kunye nozinzo.
Unokwenza umxholo wephepha lakho lokufika ngokusekwe kumanani abantu. Umzekelo, ungasebenzisa izihloko ezahlukeneyo, izihlokwana, okanye imifanekiso ukunxibelelana ngezibonelelo eziphambili zemveliso yakho kwicandelo ngalinye.
Kukwabalulekile ukugcina engqondweni ulwimi kunye nethoni yomyalezo wakho. Amacandelo ahlukeneyo oluntu angaphendula bhetele kwiindidi ezahlukeneyo zolwimi, njengolusemthethweni okanye oluqhelekileyo, ngokuxhomekeke kwiminyaka yabo, umvuzo, imfundo, kunye nezinye izinto.
Ngamafutshane, ukwenza iphepha lakho lokufika le-SaaS ngokusekwe kwi-demographics yindlela enamandla yokunyusa ukusebenza kwephepha lakho lokufika kunye nokuguqula umqhubi. Ngokwenza umxholo, uyilo, kunye noyilo lwephepha lakho lokumisa ukuhlangabezana neemfuno ezizodwa kunye nokukhethwa kwecandelo ngalinye labantu, unokwenza amava abandakanyekayo kwaye anyanzelekileyo kwiindwendwe zakho, kwaye ekugqibeleni uqhube impumelelo kwishishini lakho.
Ukuvavanya kunye nokucokisa imiyalezo yakho esekwe ngokwedemografi
Nje ukuba udale imiyalezo ekujoliswe kuyo kwaye wenze ngokwezifiso iphepha lakho lokufika le-SaaS ngokusekwe kumanani abantu, inyathelo elilandelayo kukuvavanya kunye nokucokisa indlela yakho. Uvavanyo kunye nokusulungekiswa yinkqubo eqhubekayo ekuvumela ukuba wenze uhlengahlengiso kwimiyalezo yakho kunye nephepha lokufika ngokusekwe kwiziphumo zehlabathi lokwenyani kunye nengxelo evela kubaphulaphuli ojolise kubo.
Enye yezona ndlela zisebenzayo zokuvavanya umyalezo wakho wedemographic-based kuvavanyo lwe-A/B. Oku kubandakanya ukwenza iinguqulelo ezimbini zephepha lakho lokufika (A kunye no-B) kwaye ubonise inguqulelo nganye kwisampulu engaqhelekanga yabaphulaphuli bakho ekujoliswe kubo. Emva koko unokuthelekisa iziphumo ukuze ubone ukuba yeyiphi inguqulelo eyenza ngcono kwaye wenze uhlengahlengiso ngokufanelekileyo.