How important is it to have a corporate blog?
Posted: Mon Dec 23, 2024 9:44 am
Digital Transformation is definitively changing the customer profile and having a corporate blog is one of the best ways to reach them.
Today, the vast majority of people are connected for a good part of the day. Therefore, investing in a digital presence , creating a communication channel with your customers in a close and constant way is one of the keys to the success of any company.
If in the past, only large companies maintained corporate blogs, the scenario today is quite different. Especially for micro and small business owners who, with their presence on the internet and e-commerce, can reach markets beyond their physical spaces. Therefore, having a company blog is the first step towards growing and expanding your business.
Find out below how worthwhile it is to have a corporate blog for your micro and small business.
Content
Be an authority in your field
Interact with your consumers
Digital Presence can start with a corporate blog
Be an authority in your field
Producing quality content for your corporate blog ensures that your company is seen not only as a leader, but as an authority in its field. With so much information available on the web, attracting your consumer's attention and making them learn more about your company is the first step to winning new customers.
And being an authority in your field of activity does not depend on the size of your company: it depends on the relationship of trust that your customers have with your brand, product or service.
To produce content, companies have a few alternatives:In-house production: the company itself can produce the texts and materials to be published. However, it is worth remembering that there are techniques for this content to be found by Google – and thus appear on search pages.
Agencies: There are agencies and companies that specialize in producing content for corporate blogs. Hiring a company also helps define a strategy for publishing content.
Freelance writers: Hiring specialist writers is also an option. These professionals canada whatsapp number list are usually hired on a project-by-project basis, which allows the company to adjust its budget to the production needs.
Interact with your consumers
Maintaining a corporate blog allows your company to establish a direct relationship with its consumers and also create a habit of contact with the company.
To do this, maintaining quality content and publishing it regularly is essential to building this relationship.
For the company, this interaction makes it possible to discover and anticipate the desires of its customers, ensuring even more interaction and conversion of new consumers.
Digital Presence can start with a corporate blog
Investing in digital presence is no longer a choice: it is an obligation for any company that wants to grow. Today, those who are not seen are not remembered, and in a completely digital world, where consumers make their purchasing and consumption decisions based on their impressions on the web, this could change everything.
According to research by EMarketer, Brazil has more than 52 million digital consumers and this number continues to grow.
Today, the vast majority of people are connected for a good part of the day. Therefore, investing in a digital presence , creating a communication channel with your customers in a close and constant way is one of the keys to the success of any company.
If in the past, only large companies maintained corporate blogs, the scenario today is quite different. Especially for micro and small business owners who, with their presence on the internet and e-commerce, can reach markets beyond their physical spaces. Therefore, having a company blog is the first step towards growing and expanding your business.
Find out below how worthwhile it is to have a corporate blog for your micro and small business.
Content
Be an authority in your field
Interact with your consumers
Digital Presence can start with a corporate blog
Be an authority in your field
Producing quality content for your corporate blog ensures that your company is seen not only as a leader, but as an authority in its field. With so much information available on the web, attracting your consumer's attention and making them learn more about your company is the first step to winning new customers.
And being an authority in your field of activity does not depend on the size of your company: it depends on the relationship of trust that your customers have with your brand, product or service.
To produce content, companies have a few alternatives:In-house production: the company itself can produce the texts and materials to be published. However, it is worth remembering that there are techniques for this content to be found by Google – and thus appear on search pages.
Agencies: There are agencies and companies that specialize in producing content for corporate blogs. Hiring a company also helps define a strategy for publishing content.
Freelance writers: Hiring specialist writers is also an option. These professionals canada whatsapp number list are usually hired on a project-by-project basis, which allows the company to adjust its budget to the production needs.
Interact with your consumers
Maintaining a corporate blog allows your company to establish a direct relationship with its consumers and also create a habit of contact with the company.
To do this, maintaining quality content and publishing it regularly is essential to building this relationship.
For the company, this interaction makes it possible to discover and anticipate the desires of its customers, ensuring even more interaction and conversion of new consumers.
Digital Presence can start with a corporate blog
Investing in digital presence is no longer a choice: it is an obligation for any company that wants to grow. Today, those who are not seen are not remembered, and in a completely digital world, where consumers make their purchasing and consumption decisions based on their impressions on the web, this could change everything.
According to research by EMarketer, Brazil has more than 52 million digital consumers and this number continues to grow.