Creativity: will we continue to devalue it?

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Nowadays, creativity is key to the future, especially at a time when artificial intelligence (AI) and automation are growing every day.

Artificial intelligence (AI) will perform all routine and repetitive tasks and creativity is what will give value to these tasks and will differentiate us from a real machine.

Artificial intelligence (AI), despite being incredible at processing volumes of data and even crossing them in increasingly complex ways, is still unable to create them in a unique and original way.

This is where we can all make a difference, by enhancing our right hemisphere of the brain, which has been undervalued for so many years, the side where our creativity, intuition and non-linear thinking lie. While artificial intelligence develops in logic and analysis.

The more we enhance this side, the more we will be able to develop our creative side, solving problems in a different and innovative way.

Otherwise, think: if five people use “GPT Chat” to solve the same problem, the answers will be very similar, the difference is in who takes this information and works creatively. The others will just be plagiarizing.

For centuries, those who had a more developed right phone number library hemisphere of the brain were left aside and even considered less intelligent, so humans have focused on developing the left hemisphere, which is what generated good jobs and a promising future. Today, this is no longer the case, especially for those who live in Europe, where labor is more expensive and you can hire cheaper labor from other geographies and with artificial intelligence automating many of the tasks and not having to memorize information.

Creativity also plays a key role in adapting to change. In a world that is constantly evolving, those who are able to think creatively have a significant advantage in solving complex problems and seeking new opportunities. The ability to think outside the box and find innovative solutions is essential to meeting emerging challenges and finding ways to thrive amid uncertainty.

Therefore, it is key to create mechanisms to develop the right hemisphere, as for years it has been seen as secondary and even undervalued by everyone.

Investing in creative development, both in education and at work, is essential to creating individuals who stand out in a technological world.

Tom Kelley, author of the book “The Ten Faces of Innovation”, proposes a multifaceted approach to innovation, highlighting the importance of creativity in all aspects of life and business. In her work, Kelley explores several ‘personas’ that contribute to the creative process, from the “Anthropologist” who seeks to deeply understand consumer needs, to the “Collaborator” who promotes co-creation and teamwork.

There are many methodologies for developing the right side of the brain and this is just one, but what is important is to find the one that satisfies us most and not forget that a creative being is a being with a future.