How to target accounts for prospecting?
Posted: Sat Apr 05, 2025 9:15 am
To see your company's sales indicators rise, you need to invest in several sales strategies. Segmenting accounts when prospecting is one of them.
Segmenting accounts is essential to optimize your company’s resources. This allows the sales and marketing teams to have a more accurate approach when it comes to winning the consumer’s heart.
In other words, account segmentation is essential to achieve your company's goals more assertively and easily.
Want to learn more about how and why to segment accounts? Stay tuned.
Why does segmenting accounts help with prospecting?
Segmenting accounts only brings benefits to customer prospecting. This is because the team focuses its efforts on the Ideal Customer Profile , that is, those accounts that really have the potential to invest in your company's solutions.
So, instead of “shooting in all directions”, the team focuses mobile phone number data updated 2025 on an account that can bring profits to the organization. This is because we will focus on customers who have problems that will be solved with your company’s products and services.
In other words, targeting accounts is important to:
direct approaches and relationships;
convert customers more easily;
retain and build customer loyalty;
optimize brand resources;
promote more assertiveness in relationships;
reduce customer acquisition cost (CAC) ;
and much more.
What are the types of segmentation?
There are several types of segmentation that your company can use. Find out which are the main ones.
Geographic segmentation
Geographic segmentation is ideal for those who want to focus their solutions on local businesses. Therefore, we filter the segmentation by:
Therefore, it is important for those companies that want to become an authority in their field, precisely in their region of operation (or region of focus).
Demographic segmentation
Demographic segmentation is ideal for targeting, mainly, marketing and sales campaigns (including when we invest in sponsored ads).
Demographic segmentation variables represent a portion of people who have some similar characteristics, such as:
Psychographic segmentation is a little more complex than the ones we mentioned previously. This is because it relates some psychological traits that can influence consumer habits.
Segmenting accounts is essential to optimize your company’s resources. This allows the sales and marketing teams to have a more accurate approach when it comes to winning the consumer’s heart.
In other words, account segmentation is essential to achieve your company's goals more assertively and easily.
Want to learn more about how and why to segment accounts? Stay tuned.
Why does segmenting accounts help with prospecting?
Segmenting accounts only brings benefits to customer prospecting. This is because the team focuses its efforts on the Ideal Customer Profile , that is, those accounts that really have the potential to invest in your company's solutions.
So, instead of “shooting in all directions”, the team focuses mobile phone number data updated 2025 on an account that can bring profits to the organization. This is because we will focus on customers who have problems that will be solved with your company’s products and services.
In other words, targeting accounts is important to:
direct approaches and relationships;
convert customers more easily;
retain and build customer loyalty;
optimize brand resources;
promote more assertiveness in relationships;
reduce customer acquisition cost (CAC) ;
and much more.
What are the types of segmentation?
There are several types of segmentation that your company can use. Find out which are the main ones.
Geographic segmentation
Geographic segmentation is ideal for those who want to focus their solutions on local businesses. Therefore, we filter the segmentation by:
Therefore, it is important for those companies that want to become an authority in their field, precisely in their region of operation (or region of focus).
Demographic segmentation
Demographic segmentation is ideal for targeting, mainly, marketing and sales campaigns (including when we invest in sponsored ads).
Demographic segmentation variables represent a portion of people who have some similar characteristics, such as:
Psychographic segmentation is a little more complex than the ones we mentioned previously. This is because it relates some psychological traits that can influence consumer habits.