This cross-device tracking
Posted: Thu Apr 17, 2025 9:33 am
So, if someone sees an ad in their Facebook news feed at work but doesn't click on it, and later, when they get home, decides to visit the advertiser's website on their iMac and buys that product, Facebook can attribute this purchase to the ad the person saw (as long as they are logged into Facebook on both devices). Google Analytics, on the other hand, can't make this distinction because the browser on which the cookie was placed was not the same one on which the conversion occurred.
is crucial in today's hyper-connected world. Mobile is so ingrained dentist data in our daily lives that it will always play a role in our purchasing habits, especially in the research/consideration phase. The actual conversion, on the other hand, may happen when we're at the computer at lunch or at home when we have time to think about it. According to Facebook, more than 65% of conversions begin on one device and end on another.
So, with this in mind, Facebook reports will be more representative of the conversions you get from your Facebook advertising campaigns.According to Google, consumers tend to browse and perform pre-conversion searches on mobile devices, but aren't ready to convert, while desktop visitors are already informed and ready to convert. Consumers can perform micro-conversion actions, such as signing up for an email, on mobile devices, but they tend to ultimately complete that final conversion action on a desktop computer.
is crucial in today's hyper-connected world. Mobile is so ingrained dentist data in our daily lives that it will always play a role in our purchasing habits, especially in the research/consideration phase. The actual conversion, on the other hand, may happen when we're at the computer at lunch or at home when we have time to think about it. According to Facebook, more than 65% of conversions begin on one device and end on another.
So, with this in mind, Facebook reports will be more representative of the conversions you get from your Facebook advertising campaigns.According to Google, consumers tend to browse and perform pre-conversion searches on mobile devices, but aren't ready to convert, while desktop visitors are already informed and ready to convert. Consumers can perform micro-conversion actions, such as signing up for an email, on mobile devices, but they tend to ultimately complete that final conversion action on a desktop computer.