SDVC-Plumbing. In three weeks we got out from under Google sanctions for low-quality content
Posted: Sat Apr 19, 2025 9:18 am
sdvk.ru "SDVK-Plumbing" is an online store of plumbing. Buyers can order plumbing on the website with delivery or come to the showroom and buy there.
Situation: traffic has dropped tenfold
Previously, the online store was in the top 10 of Yandex and Google results. The site received 5-6 thousand visitors per week, approximately equally from both search engines. The traffic grew year after year.
The trouble happened in July 2019: during one of Google's updates, the site's positions collapsed and traffic dropped tenfold. It became approximately ~500 visits per week:
Photo
For six months the positions did not recover, but only worsened. There line data was almost no traffic from Google. The client began to correct errors on the site, but for six months this did not produce results.
Task
It was necessary to get rid of the sanctions, return positions and traffic.
We fixed the errors on the site, but there was no result.
We analyzed competitors, search results and Google algorithms, and identified a list of works:
duplicate pages and content;
inconvenient interface for users, for example, illogical sorting and filtering, crooked layout;
slow loading speed;
weak link mass;
bad customer reviews about the store on third-party sites.
There were a lot of changes, we took on everything at once. But there was still no result. In case of sanctions, there is never certainty what exactly needs to be done to restore traffic. That is, we could make changes for several more months, and all to no avail. Therefore, we decided to act radically.
Situation: traffic has dropped tenfold
Previously, the online store was in the top 10 of Yandex and Google results. The site received 5-6 thousand visitors per week, approximately equally from both search engines. The traffic grew year after year.
The trouble happened in July 2019: during one of Google's updates, the site's positions collapsed and traffic dropped tenfold. It became approximately ~500 visits per week:
Photo
For six months the positions did not recover, but only worsened. There line data was almost no traffic from Google. The client began to correct errors on the site, but for six months this did not produce results.
Task
It was necessary to get rid of the sanctions, return positions and traffic.
We fixed the errors on the site, but there was no result.
We analyzed competitors, search results and Google algorithms, and identified a list of works:
duplicate pages and content;
inconvenient interface for users, for example, illogical sorting and filtering, crooked layout;
slow loading speed;
weak link mass;
bad customer reviews about the store on third-party sites.
There were a lot of changes, we took on everything at once. But there was still no result. In case of sanctions, there is never certainty what exactly needs to be done to restore traffic. That is, we could make changes for several more months, and all to no avail. Therefore, we decided to act radically.