How to receive applications from Russian and foreign companies for a development team
Posted: Sat Apr 19, 2025 9:18 am
The company assembles outsourced teams of developers for specific business tasks. For example, a company asks to develop a website, service or application. Specialists make a calculation and assemble a team of programmers that solves this problem.
Situation
The client wanted to receive applications from Russian and foreign companies. We were required to bring in at least 50 quality applications per month. Moreover, the cost of a lead should not exceed 3,000 rubles.
We'll tell you how to avoid getting excited too early and not spending your entire budget on spam requests.
Too general requests → spam requests
The client had not advertised before us. We started from scratch: we set up goals line data in analytics systems, created several types of advertising campaigns and started testing. We launched advertising in Yandex.Direct for the Russian audience, and in KMS and Google.Ads for the foreign audience.
First of all, we selected keywords for Russian and foreign audiences. At first, we launched advertising campaigns for general queries "android mobile development", "web company", "create mobile app". But it turned out that students and practicing developers come to them, looking for articles on development and documentation.
Web-company is also a very general request. Such a company can do anything and it is difficult to get into the target audience.
On the one hand, it seems that such general requests were a mistake. But in reality, we needed to get at least some traffic to the site, analyze it and understand where to go next.
We saw from the analytics systems that applications started to arrive. But we rejoiced in vain, upon checking it turned out that most of the applications were just spam. A total of 103 applications arrived, only 5 were of high quality.
Situation
The client wanted to receive applications from Russian and foreign companies. We were required to bring in at least 50 quality applications per month. Moreover, the cost of a lead should not exceed 3,000 rubles.
We'll tell you how to avoid getting excited too early and not spending your entire budget on spam requests.
Too general requests → spam requests
The client had not advertised before us. We started from scratch: we set up goals line data in analytics systems, created several types of advertising campaigns and started testing. We launched advertising in Yandex.Direct for the Russian audience, and in KMS and Google.Ads for the foreign audience.
First of all, we selected keywords for Russian and foreign audiences. At first, we launched advertising campaigns for general queries "android mobile development", "web company", "create mobile app". But it turned out that students and practicing developers come to them, looking for articles on development and documentation.
Web-company is also a very general request. Such a company can do anything and it is difficult to get into the target audience.
On the one hand, it seems that such general requests were a mistake. But in reality, we needed to get at least some traffic to the site, analyze it and understand where to go next.
We saw from the analytics systems that applications started to arrive. But we rejoiced in vain, upon checking it turned out that most of the applications were just spam. A total of 103 applications arrived, only 5 were of high quality.