Promotion to the regions
Posted: Sat Apr 19, 2025 9:19 am
There are several options for promoting websites to regions:
Promotion of one site to all regions. For example, if we have a page "orange sofas", it is seen in Moscow and Voronezh.
Promotion to all regions through subdomains. A subdomain is like a separate site for each city, for example, voronez.sitename.ru.
When choosing a method, it is better to focus on the logic line data of search engines. In Google, it is better to promote through one site, in Yandex - through subdomains. But in any case, search engines recommend creating pages for the search query "orange sofas", and not for the city.
We chose the first option. The strategy for promoting to the regions was not much different from our usual actions. We also created pages for queries on products that people search for more often than others. And the developers made an improvement to determine geolocation: buyers see products that are available in their city.
Promotion of one site to all regions. For example, if we have a page "orange sofas", it is seen in Moscow and Voronezh.
Promotion to all regions through subdomains. A subdomain is like a separate site for each city, for example, voronez.sitename.ru.
When choosing a method, it is better to focus on the logic line data of search engines. In Google, it is better to promote through one site, in Yandex - through subdomains. But in any case, search engines recommend creating pages for the search query "orange sofas", and not for the city.
We chose the first option. The strategy for promoting to the regions was not much different from our usual actions. We also created pages for queries on products that people search for more often than others. And the developers made an improvement to determine geolocation: buyers see products that are available in their city.