Some people say that the year only starts after Carnival, but those who have an online store know that planning actions for this period needs to start in advance. This is because the festivities can represent a good opportunity to boost business and sell more during Carnival.
The expectations of partygoers are high and Carnival 2024 is expected to generate around R$5.5 billion, according to data released by the National Confederation of Commerce of Goods, Services and Tourism (CNC).
To help you choose what to sell for Carnival 2024 and boost your business during this period, we have gathered 4 product tips and even more ideas to boost your store during the date. Keep reading
When is Carnival 2024?
What to sell at Carnival 2024? 4 products for your online store
How do I prepare my online store for Carnival?
6 ideas to boost your online store during Carnival 2024
How to use social media to sell more during Carnival?
4 free Yampi features that will boost your store during Carnival
The festivities are over! How can you continue selling well in e-commerce?
When is Carnival 2024?
Carnival is one of the most anticipated popular festivals for Brazilians. In 2024, the holiday will be on February 13th . However, in many places the festivities start much earlier: from February 8th onwards, you can already see marching bands, parades and street parties.
This means that many physical stores may close during this period – which represents a good opportunity for e-commerce . Ash Wednesday 2024 falls on February 14, but it is worth remembering that it is not a national holiday.
What to sell at Carnival 2024? 4 products for your online store
Some products tend to be more successful in online sales than others in the pre- and during Carnival. But don't think it's just costumes, confetti and streamers: with the holidays and physical stores closed, many consumers are increasing their online shopping – which represents a good opportunity for online stores in various segments.
Check out below some products that may be in high demand during Carnival 2024:
Cosmetics
Beauty products are especially attractive for Carnival. This is japan phone number data because the festivities stimulate the search for cosmetics: vibrant makeup, glitter, facial accessories and themed nail polish are just some of the options that align with the joyful and creative atmosphere of Carnival.
Additionally, the convenience of online shopping is a significant factor in this scenario. During the carnival season, many people are busy preparing for parties and events, making online shopping a convenient alternative.
Online cosmetics stores can offer a wide variety of products, allowing customers to browse and choose the items that best suit their needs and preferences, all from the comfort of their own homes. This combination of themed products and the convenience of online shopping makes cosmetics a strategic choice for those looking to take advantage of sales opportunities during Carnival.
Clothes
There are those who want to go out in groups, there are those who stay at home surfing the internet and there are also consumers who will travel during Carnival 2024. What do all these audiences have in common? They all tend to search for clothes on e-commerce.
Additionally, the diversity of styles and themes offered by online stores allows consumers to explore a wide range of clothing options, catering to different preferences and party styles.
The convenience of buying clothes online is also a significant factor, especially because people may prefer to avoid crowds in physical stores or even because of the closure of stores and malls during the holidays.
Read also: Clothing Store Name Ideas
Sneakers and Footwear
Just like clothes, footwear is also an item in high demand during Carnival. A good product option for this period is sneakers – these comfortable shoes are ideal for long walks and, especially, for partying.
Food and Beverages
In addition to being one of the fastest growing segments in e-commerce, the food and beverage niche in online stores represents a strategic opportunity to meet the demand for consumable items during the 2024 Carnival festivities.