Let’s say you’ve been blogging for months,

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Let’s say you’ve been blogging for months, maybe years by now. You have dozens, perhaps hundreds, of blog posts live already. You did it—you’re doing it. You rock, you deserve to be proud of yourself (I mean that). Now that you’re in the game, it’s time to start republishing content and updating your older blog posts to stay fresh and help them generate more traffic.

If you’re anything like me when I started blogging, you’re probably feelin that your past blog posts aren’t getting the kind of attention and traffic they deserve. Or if they are getting traffic, maybe those older posts no longer offer the best first impression for a new visitor if they’re outdated, poorly formatted, or reflect different views than you now hold.

Republishing content (updating old posts) will help keep your content accurate. It saves you coming up with a new blog post idea each time you want to publish something, too.

In this big ol’ guide to updating blog posts, I’ll show you exactly how to go about republishing content and updating old blog posts—but first, let’s take a quick look at the key reasons you’ll want to invest in this strategy moving forward.

Republishing Content: How to Update Old Blog Posts (Content Updates for More Traffic) in 2024
5 Reasons Why You Should Republish Content (Update Posts)
Step 1. List Posts That Are a Year Old and Underperforming
Step 2. Review the Keywords Your Post is Ranking For
Step 3. Choose a Target Keyword
Step 4. Rework Your Post to Match the Search Intent
Step 5. Check Facts and Statistics Are Still Correct
Step 6. Replace Any Broken or Outdated Links
Step 7. Add Links to Related Content On Your Site
Step 8. Revisit Your Call to Action
Step 9. Add Value With “Extras” in Your Post
Step 10. Run Your Post Through Grammarly (or Any Editing Tool)
Step 11. Check Your On-Page SEO
Step 12. Adjust Tags and Category if Needed
Step 13. Don’t Change the URL
Step 14. Consider Including an “Editor’s Note” at the Top
How to Republish Your Updated Post in WordPress
Disclosure: Please note that some of the links below are affiliate links and at no algeria phone number library cost to you, I’ll earn a commission. Know that I only recommend products and services I’ve personally used and stand behind. When you use one of my affiliate links, the company compensates me, which helps me run this blog and keep my in-depth content free of charge for readers (like you).

Republishing Content: Guide to Updating Old Blog Posts (to Get More Traffic)
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5 Reasons Why You Should Republish Content (Update Blog Posts)
While republishing content won’t usually take as much time as coming up with high-quality new blog posts from scratch (you can use my free blog idea generator for that), it’s definitely still a meaningful time and energy investment, so don’t think this strategy is full e-z- mode. Now, why should you invest in updating & republishing content from across your blog?