7. Craft an enticing meta description Meta
Posted: Tue Dec 24, 2024 6:40 am
7. Craft an enticing meta description
Meta descriptions are the text that appears after your headline in SERPs.
Google highlights the words in meta descriptions that are the same as what argentina phone number library were searching for. This helps the reader connect what they were searching for with what you have on your site.
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Yet another reason Yoast is terrific (assuming you’ve chosen WordPress—one of the best website builders—and one of the best WordPress themes to go along with it), is it gives you a chance to craft your own meta description for your blog post instead of Google selecting a snippet for you.
You’ll see the option appear after clicking, “edit snippet” in the Yoast section of the WP content editor.
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What’s the recipe for an enticing meta description?
50-160 characters: This holds the reader’s attention and doesn’t get cut off in search results.
The benefit for the reader is clear: The reader knows why they should click on you instead of the link below you.
One to two keywords are included: This is so the keyword gets bolded to match the user’s search terms and to clarify what your article is about. Remember, your keywords must still be used naturally.
Repeatedly do this well, and your blog SEO will benefit greatly from putting in the work upfront. And remember that as your traffic grows, you’ll want to consider hiring out for some more advanced SEO services that can help scale your best practices across all the pages of your blog—plus unlock some more creative opportunities to increase your key rankings.
Meta descriptions are the text that appears after your headline in SERPs.
Google highlights the words in meta descriptions that are the same as what argentina phone number library were searching for. This helps the reader connect what they were searching for with what you have on your site.
image3
Yet another reason Yoast is terrific (assuming you’ve chosen WordPress—one of the best website builders—and one of the best WordPress themes to go along with it), is it gives you a chance to craft your own meta description for your blog post instead of Google selecting a snippet for you.
You’ll see the option appear after clicking, “edit snippet” in the Yoast section of the WP content editor.
image7
What’s the recipe for an enticing meta description?
50-160 characters: This holds the reader’s attention and doesn’t get cut off in search results.
The benefit for the reader is clear: The reader knows why they should click on you instead of the link below you.
One to two keywords are included: This is so the keyword gets bolded to match the user’s search terms and to clarify what your article is about. Remember, your keywords must still be used naturally.
Repeatedly do this well, and your blog SEO will benefit greatly from putting in the work upfront. And remember that as your traffic grows, you’ll want to consider hiring out for some more advanced SEO services that can help scale your best practices across all the pages of your blog—plus unlock some more creative opportunities to increase your key rankings.