Updated the site structure
Posted: Wed Apr 23, 2025 5:58 am
Stage II. Initially, the site structure was built on types of welding. For example, to find a machine for welding aluminum, the user had to go through several nesting levels, starting from the main page, then going to the "TIG Argon Arc Welding" section and only then to the desired products. Such complex navigation repelled visitors.
We reworked the structure, making it more logical and convenient. Instead of complex transitions, the user immediately got to pages segmented by type of equipment. Next, we added a distribution page of the catalog and new target landing pages, focusing on regional competitors in order to adopt successful solutions. We got the maximum effect from the new structure due to the fact that we published and indexed new pages in one day, and not by separate categories. Due to this, we increased the number of pages in the Google index from 340 to 640, and also launched a chain of re-crawling old pages and increased their relevance.
We indexed over 500 pages simultaneously using our own script guangdong cell phone number list for the Google Indexing API. This tool automated the process, ensuring that all new pages were promptly added to the index. This approach helped us minimize delays and deliver changes to search engines as quickly as possible.
For more information on how this script works, read our case study on indexing 80,000 pages of an online pharmacy from Blagoveshchensk.
Read more about this in the article
Pharmacy chain case: how we increased traffic by 60% and what Indexing API has to do with it
Optimization of the website structure solved several key problems at once:
Improved navigation: made the site more convenient and understandable for users, reducing the number of steps to the desired product;
Full semantic coverage: the new structure made it possible to take into account and implement all search queries relevant to the project;
Priority of key categories: sections important for promotion have become more accessible for both users and search robots due to a reduction in the level of nesting;
Index expansion: The number of pages indexed by Google has increased from 340 to 640, significantly expanding the coverage of queries.
The results were immediate: after launching the new structure, we recorded a sharp increase in both clicks and impressions in both search engines.
We reworked the structure, making it more logical and convenient. Instead of complex transitions, the user immediately got to pages segmented by type of equipment. Next, we added a distribution page of the catalog and new target landing pages, focusing on regional competitors in order to adopt successful solutions. We got the maximum effect from the new structure due to the fact that we published and indexed new pages in one day, and not by separate categories. Due to this, we increased the number of pages in the Google index from 340 to 640, and also launched a chain of re-crawling old pages and increased their relevance.
We indexed over 500 pages simultaneously using our own script guangdong cell phone number list for the Google Indexing API. This tool automated the process, ensuring that all new pages were promptly added to the index. This approach helped us minimize delays and deliver changes to search engines as quickly as possible.
For more information on how this script works, read our case study on indexing 80,000 pages of an online pharmacy from Blagoveshchensk.
Read more about this in the article
Pharmacy chain case: how we increased traffic by 60% and what Indexing API has to do with it
Optimization of the website structure solved several key problems at once:
Improved navigation: made the site more convenient and understandable for users, reducing the number of steps to the desired product;
Full semantic coverage: the new structure made it possible to take into account and implement all search queries relevant to the project;
Priority of key categories: sections important for promotion have become more accessible for both users and search robots due to a reduction in the level of nesting;
Index expansion: The number of pages indexed by Google has increased from 340 to 640, significantly expanding the coverage of queries.
The results were immediate: after launching the new structure, we recorded a sharp increase in both clicks and impressions in both search engines.