The last link includes the most straightforward
Posted: Tue Dec 24, 2024 7:13 am
The last link includes the most straightforward call-to-action when I write, “Come join us in reading my July blog income report today,” which is as simple as it gets.
Offer answers to pain points: In a recent email I sent to my subscribers, I promoted a new blog post talking about how to write an About Me page for your blog. Here’s what it looked like:
Example of an Email Campaign (Blog Post Notification Screenshot)
The implicit pain point of my subscribers, is always how they can create and maintain a successful blog. So, in my email, I point out one way to improve their blogs this week—write a great About Me page. Next, I insert the problem that I see that bloggers have, many of whom don’t use their About Me page to its fullest potential. Lastly in the email, I show how my new blog post will help alleviate that problem and help them improve their blogs.
All emails to your audience should be relatively simple, straight to the point, and australia phone number library about the action you’d like them to take in the moment. That’s what effective blog marketing looks like.
9. Identify and Learn From Your Competition
Once you’re starting to really understand your target audience, the next step is to study your competition (especially if they’re already well-established in your niche). What’s your competition already providing in your market, and how can you provide either more value—or offer a unique twist that’ll appeal better to a segment of the audience you want to reach? Seek to answer questions that get to the core of your competitor’s blog marketing strategies, like:
How is your competition marketing their blog content?
What lessons can you learn from their layout, presentation, social media accounts, newsletters, and more?
Which content mediums appear to perform best for your competitors? (Written posts, audio, video, or otherwise)
Keep in mind that you can often glean some of the most effective, unique blog marketing strategies from people who aren’t even in your niche. Thinking outside the box can give you inspiration for marketing strategies that clearly work well in other industries, but haven’t yet been applied to your own area.
Now, let’s take a real-life example of effective blog marketing to walk through.
How Detailed Nails Their Blog Marketing
Looking at the Detailed blog, where famed SEO thought leader Glenn Allsop delivers actionable insights on the state of search engine optimization, we can gather a lot of insights around what it takes to effectively market your blog in the SEO niche:
Offer answers to pain points: In a recent email I sent to my subscribers, I promoted a new blog post talking about how to write an About Me page for your blog. Here’s what it looked like:
Example of an Email Campaign (Blog Post Notification Screenshot)
The implicit pain point of my subscribers, is always how they can create and maintain a successful blog. So, in my email, I point out one way to improve their blogs this week—write a great About Me page. Next, I insert the problem that I see that bloggers have, many of whom don’t use their About Me page to its fullest potential. Lastly in the email, I show how my new blog post will help alleviate that problem and help them improve their blogs.
All emails to your audience should be relatively simple, straight to the point, and australia phone number library about the action you’d like them to take in the moment. That’s what effective blog marketing looks like.
9. Identify and Learn From Your Competition
Once you’re starting to really understand your target audience, the next step is to study your competition (especially if they’re already well-established in your niche). What’s your competition already providing in your market, and how can you provide either more value—or offer a unique twist that’ll appeal better to a segment of the audience you want to reach? Seek to answer questions that get to the core of your competitor’s blog marketing strategies, like:
How is your competition marketing their blog content?
What lessons can you learn from their layout, presentation, social media accounts, newsletters, and more?
Which content mediums appear to perform best for your competitors? (Written posts, audio, video, or otherwise)
Keep in mind that you can often glean some of the most effective, unique blog marketing strategies from people who aren’t even in your niche. Thinking outside the box can give you inspiration for marketing strategies that clearly work well in other industries, but haven’t yet been applied to your own area.
Now, let’s take a real-life example of effective blog marketing to walk through.
How Detailed Nails Their Blog Marketing
Looking at the Detailed blog, where famed SEO thought leader Glenn Allsop delivers actionable insights on the state of search engine optimization, we can gather a lot of insights around what it takes to effectively market your blog in the SEO niche: