LinkedIn Sales Navigator: To find and track business leads
Posted: Wed May 21, 2025 5:51 am
B2B Cold Calling
Though more complex than B2C, cold calling in B2B is still effective when supported by research and a strong pitch. The goal is often to book a meeting or demo rather than close a deal on the spot.
4. Account-Based Marketing (ABM)
Outbound B2B lead generation is increasingly integrated with ABM, which targets high-value accounts with tailored messages across multiple touchpoints (emails, calls, ads, etc.).
ABM Example: A SaaS company may build a list of 50 ideal business owner database clients and create a personalized campaign using email, phone outreach, and LinkedIn engagement.
5. Tools for B2B Outbound Lead Generation
Apollo.io / ZoomInfo / Lusha: For B2B contact data and enrichment
HubSpot / Salesforce: CRM for managing outbound workflows
Reply.io / Outreach.io: For automated cold email sequences
Chili Piper: For scheduling outbound meetings directly
Best Practices for Outbound Lead Generation
Whether you're targeting B2C or B2B leads, follow these principles to improve success:
1. Define Your Ideal Customer Profile (ICP)
Know exactly who you're targeting. Create detailed personas for B2C or firmographics for B2B, including pain points, goals, and decision criteria.
Though more complex than B2C, cold calling in B2B is still effective when supported by research and a strong pitch. The goal is often to book a meeting or demo rather than close a deal on the spot.
4. Account-Based Marketing (ABM)
Outbound B2B lead generation is increasingly integrated with ABM, which targets high-value accounts with tailored messages across multiple touchpoints (emails, calls, ads, etc.).
ABM Example: A SaaS company may build a list of 50 ideal business owner database clients and create a personalized campaign using email, phone outreach, and LinkedIn engagement.
5. Tools for B2B Outbound Lead Generation
Apollo.io / ZoomInfo / Lusha: For B2B contact data and enrichment
HubSpot / Salesforce: CRM for managing outbound workflows
Reply.io / Outreach.io: For automated cold email sequences
Chili Piper: For scheduling outbound meetings directly
Best Practices for Outbound Lead Generation
Whether you're targeting B2C or B2B leads, follow these principles to improve success:
1. Define Your Ideal Customer Profile (ICP)
Know exactly who you're targeting. Create detailed personas for B2C or firmographics for B2B, including pain points, goals, and decision criteria.