Display Advertising: Placing banner ads on websites and apps relevant to your target audience

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B. Outbound Lead Generation: Proactively Reaching Out
Outbound strategies involve directly reaching out to potential customers who may or may not yet be aware of your brand.

Paid Advertising:

Search Engine Marketing (SEM/PPC): Running targeted ads on Google doctor database or Bing that appear when users search for specific keywords.
Social Media Advertising: Leveraging platforms like Facebook, Instagram, LinkedIn, and TikTok to run highly targeted ad campaigns based on demographics, interests, job titles, or company size. "Lead Ads" allow for direct contact info submission.


Retargeting/Remarketing: Showing ads specifically to users who have previously visited your website or engaged with your content, reminding them of your offering.
Cold Outreach:

Cold Emailing: Sending personalized emails to prospects who haven't previously interacted with your brand, based on targeted lists.
Cold Calling: Directly telephoning potential customers. While challenging, it can be effective for highly targeted B2B sales.
LinkedIn Outreach: Using LinkedIn's features (e.g., Sales Navigator, InMail) to connect with and message potential leads.