Engages with your sales team

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What Is Lead Generation?
Lead generation is the process of attracting and converting strangers into prospects who have shown interest in your product or service. A lead is anyone who:

Submits a contact form

Downloads a resource

Signs up for a trial

Why It Matters:

61% of marketers say generating traffic and overseas chinese in worldwide data leads is their top challenge (HubSpot)

Companies that nurture leads make 50% more sales at 33% lower cost (Forrester)

The Lead Generation Funnel
1. Top of Funnel (TOFU) - Awareness
Content: Blog posts, social media, podcasts

Goal: Capture contact information

Tools: SEO, paid ads, lead magnets