7 tips to make your company appear on Google

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Without a doubt, in today's digital age, having a strong presence on the Internet is essential. However, this requires a series of measures and actions, allowing the company to stand out from the fierce competition in the virtual world. In fact, making the company appear on Google is a task that requires strategy.

Throughout this article, we will give you some valuable tips on what to do to make your business appear on Google and expand your customer base.

1. Invest heavily in SEO


First of all, it is worth explaining that SEO is nothing more than czech republic whatsapp database Engine Optimization. This consists of a set of techniques appreciated by Google's algorithm and that, when put into practice, make the website not only appear on Google, but even be found in the top positions of the search.

In fact, these strategies include internal links, external links, keywords, subtitles, bullet points, among other actions. Therefore, using this set of techniques, the company's website will obtain a good positioning in organic searches, that is, those that appear naturally, without the placement of paid ads.

Read our article on SEO for beginners and learn more about these techniques.

2. Link the website to social networks


Undeniably, when a given website has “buttons” for sharing content on social networks, this helps a lot with ranking.

In fact, it is important not only to have such “buttons”, but also to share the content produced on the social networks themselves. In other words: it is crucial that the company also has a profile on Facebook, Instagram, Twitter and others.

This is because with this measure, it is possible to generate even greater traffic to the website, transmit greater credibility and demonstrate more authority.

3. You must have a responsive website
Due to the intensive use of mobile devices by consumers and the advancement of these mobile technologies, it is valid and useful for the company's website to have a more responsive layout, as Google has prioritized websites in this model.

In other words, it must be able to adapt to the different screens of mobile devices, such as smartphones, tablets and notebooks.

4. Invest in producing quality content


Without a shadow of a doubt, to appear on Google it is extremely important to invest in producing quality content.

Those who produce useful, interesting and relevant content for the public help to encourage visitors to stay on the page for longer.

Consequently, this will greatly help with positioning. The search engine takes relevant content to promote the reputation assessment of a given domain.

Also read our article on blog content and its five fundamental optimizations .

5. Know how to do good link building


The use of link building consists of building links to a specific website.

In fact, it is essential, since the more websites link to your company's website, the more Google understands that it is an authority and reference on the subject.

If this link comes from more relevant sites, even better.

6. Take good care of the technical part


Undoubtedly, the technical part of a website is very important for Google robots to be able to navigate the site and identify what may be of relevance and interest to the visitor.

Therefore, the website code must be constantly updated, the URL must be well configured and the internal redirection must be well done.

7. Don't forget the images


Humans are very visual. Therefore, when a page has images, the chance of it being viewed, compared to one that only has text, is much higher.

Therefore, use images on your website. However, the images must be of good quality, relevant to the content covered and properly optimized for SEO.

Conquering your digital presence!
To appear on Google and thus achieve a notable digital presence, it is essential to use the right tools and strategies to make this happen, such as content marketing and SEO.