B2B sales platform: what it is and how it drives distributors and industries

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A mandala with several digital sales elements connected to form a platform
Have you ever heard of a B2B sales platform? If not, get ready, because I'm going to tell you everything about this fascinating universe and how it can improve your sales, especially if you are a distributor or manufacturer. Let's explore what a B2B sales platform is, its features, and how it can revolutionize your business.

Summary
What is a B2B sales platform?
How does a B2B platform drive sales?
Centralization of orders
Personalizing the experience
Seller access
Order history
Team training
Integration with the inside sales team
Maximizing profit
Reduction of operational costs
Improved customer experience
Sales funnel
Structuring and managing the sales funnel
Integrations and composable
Integrations with existing systems
Composable approach
B2B ecommerce guide
Implementation of a B2B ecommerce
Stay ahead of the competition
What is a B2B sales platform?
Let’s start with the basics. B2B stands for “business to business,” that is, when a company sells to another company. Unlike B2C (business to consumer), where the end consumer is the focus, in B2B we are talking about transactions between companies that usually involve large volumes and more complex processes.

A B2B sales platform is a digital system that facilitates these transactions. It works as a greece whatsapp database between ecommerce and sales force, with specific features to meet the needs of industries, wholesalers and distributors. Imagine a website where your business customers can place orders, track their status, access financial information and much more. Cool, right?

How does a B2B platform drive sales?
Now, let's get to the point: how this technological marvel can boost your sales.

Centralization of orders
No more getting lost in emails, phone calls and WhatsApp messages. With a B2B sales platform, all orders are centralized. This not only makes life easier for the customer, but also helps the sales team have a clear view of everything that is happening. For distributors and industries, this centralization means fewer errors, more efficiency and much greater control over the flow of orders.

Personalizing the experience
With a B2B sales platform, you can create multiple customized stores for different brands or segments. This is great for tailoring the shopping experience to each customer’s profile. In addition, the platform allows you to configure specific shipping rules, calculate advanced prices, and customize the layout and settings of the shopping portal. In the context of a distributor or industry, this customization can include everything from creating specific catalogs to offering different prices for each type of customer.

Seller access
Salespeople have access to the portal and can generate and track orders, viewing valuable insights into each customer’s purchasing behavior. This is especially useful for field sales teams , who can use this information to improve service and increase customer satisfaction. Imagine a salesperson walking into a meeting with all the customer’s information at their fingertips – purchase history, preferences, payment terms – that’s negotiating power!

Order history
Both customers and sellers can access order history, which makes it easier to redo or edit old orders. This is a great way to ensure that nothing gets lost and everything is traceable. For manufacturers and distributors, this means much more efficient order management, reducing rework and improving customer service.

Team training
A well-trained team makes all the difference. Teaching your team how to use all the features of the platform can maximize results. Check out our article on how to train your team for consultative selling for valuable tips. Effective training ensures that your sales team knows how to get the most out of the platform, streamlining the sales process and increasing customer satisfaction.

Integration with the inside sales team
We can’t forget about the inside sales team . These inside salespeople who work taking orders over the phone or via text message can benefit immensely from a B2B sales platform. They will have access to all the information they need to make sales faster and more efficiently. In addition, the platform allows them to track their sales performance in real time, helping them identify upsell and cross-sell opportunities.