RCS and WhatsApp Business both offer verifie

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In 2022, three out of four organizations reported experiencing smishing attacks. Fraudsters impersonate trusted businesses to scam loyal customers by stealing their login details, personal information, and even banking details. Fortunately, the dangers of cybercrime are becoming increasingly well-known among consumers. Everyone has heard at least once that you should NEVER click on suspicious links or open messages from unknown senders. However, this creates distrust towards all messages received - even those from brands.

d profiles to combat this fraud and build customer trust. RCS’s verified sender profiles and WhatsApp’s green check mark both signal to customers that the accounts they’re interacting with are legitimate, building trust and paving the way for more meaningful conversations. The channels differ in their approach to verified business profiles. Want to send RCS messages as a business? Then a verified sender profile is required. WhatsApp allows businesses to use its platform without verification, but they can apply for the green check mark if they want to increase customer trust. Unverified profiles, however, have a daily limit on the number of messages they can send. Once verified, this limit disappears. Verified business profiles add an extra layer of security and trust to sending one-time passwords (OTPs).

WhatsApp messages are also end-to-end encrypted, further reducing the risk of fraud. RCS A2P messages are not encrypted. Is that bad? Well, what RCS may lack in encryption, it may make up for in reach – depending on your audience. One of the key factors in a successful security strategy is its adoption by your customers. You can offer highly secure end-to-end encryption solutions to your customers, but if these measures are too complicated for them, they won’t adopt them. Convenience is the best way to ensure security.

WhatsApp Business and RCS both offer verified business profiles to combat fraud and buildp B coo email list usiness it’s an added bonus. Both channels are suitable for sending OTPs, but while WhatsApp Business messages are end-to-end encrypted, RCS messages are not.

4. Automation
An important aspect of A2P business messaging is automation. Online audiences can be vast, and to ensure you’re giving each customer the personalized experience they desire, automation is necessary.

The WhatsApp Business platform allows companies to deploy a WhatsApp chatbot , either as a frontline agent to answer customer questions and requests or to handle more complex automation processes. These WhatsApp chatbots are increasingly popular. In 2022, a study in Brazil found that about 60% of companies surveyed reported having primarily developed chatbots for WhatsApp (Statista).

RCS also supports the use of chatbots, and although RCS bots are lesser known and less explored, their capabilities are almost identical to WhatsApp bots.

Our scripted chatbots as well as our AI chatbot can be easily deployed on WhatsApp Business and RCS platforms, ready to serve your customers.