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How to improve your media campaigns in 2023?

Posted: Thu Dec 26, 2024 4:35 am
by nurnobi30
The year 2022 was marked by changes in the physical and virtual world. With news in the most diverse sectors, political changes in Brazil and new tools for digital marketing. As a result, the question that remains for those who work with performance is: how to improve media campaigns in 2023? In this article, we bring you everything you need to know!

Selling has increasingly become an art. In addition to knowing how to target your products or services to the right audience, with so many trends in play, it is necessary to know how to show all your differences from the first contact.

Therefore, investing in media is increasingly important to increase sales and generate customer loyalty.

Unlike spontaneous or organic media, paid media campaigns georgia phone number data can deliver faster results and target the right audience. In some cases, depending on the focus, it is possible to see a return in up to a month. This is an achievement that is practically impossible without any investment when we think about organic media.

However, investing in media, especially on the internet, will be more expensive in 2023.

The main changes are in the values โ€‹โ€‹of advertising through Google Ads and Facebook Ads. The increase is mainly due to the increasing use of this type of advertising by stores and suppliers, which increases the price per click .

But don't worry, there are many other ways to continue investing in media and get even better results. Find out what they are below and start applying them now!

How to Improve Media Campaigns in 2023
Diversify .

Perhaps one of the most important items on this list to improve your media campaigns is how to avoid results from just one medium. In other words: expand your range of options and stop investing only in the most popular media models.

Stay on top of the main trends.

With the market constantly changing, it's important to stay up to date. Some of the biggest trends for 2023 are the use of artificial intelligence, social selling, and conversational commerce . Have you heard of them before?

Invest in affiliate marketing.

Affiliate marketing is increasingly gaining traction in media campaigns due to its assertiveness and low cost when it comes to advertising campaigns. With affiliates from the most diverse segments, it is easy โ€“ and much more profitable โ€“ to have your product advertised in the right place at the right time.

And rest assured: affiliate marketing is safe , especially with Afilio. With over 14 years of experience, Afilio has a complete team, ready to help your brand grow and develop even further.

In short, these are the main ways to improve your media campaigns in 2023. And if you liked this article, also check out the main dates for e-commerce in 2023.