The Return of VR and AR in 2024
Posted: Thu Dec 26, 2024 4:36 am
The year 2024 marks a new turning point in the development of virtual and augmented reality (VR and AR). In the past, the use of these technologies was limited by the high cost of equipment and bulky helmets, which made it difficult for them to be widely used. However, with the advent of more affordable VR glasses and AR applications, this is starting to change.
In 2021, 35% of marketers used AR or VR in their strategies, and nearly half planned to increase their investment in 2022. However, by 2023, more than a quarter of marketers planned to stop using these technologies entirely.
In 2024, only 13% of marketers plan to reduce their investments malta telemarketing data in VR and AR, while 84% plan to maintain or increase their budgets for these technologies compared to the previous year. This indicates a growing interest in the potential of VR and AR in marketing, especially in the context of improving consumer engagement and creating unique user experiences.
Thus, 2024 sees a resurgence of interest in VR and AR, driven by more accessible technologies and growing awareness of the potential benefits of using them in marketing strategies.
Optimization for voice search queries
In 2024, voice search optimization is becoming an increasingly important priority for marketers, with 41% planning to increase their investment in this area. Optimistic forecasts indicate growing interest in this area.
However, in 2023, more than a quarter of marketers (28%) stopped optimizing for voice search queries. But by 2024, that number had dropped to 14%.
How can marketers use voice search optimization? The answer is simple: adapt content to users' questions. Digital assistants like Siri, Yandex's Alice, and Google Assistant often answer short informational queries like "Who is the actor in Mission: Impossible?" or "What's the weather like in Moscow today?"
Image from rocketdata.ru
They also handle more local, conversational, and personalized queries, such as "Where is the nearest coffee shop where I can work today?" or "What time is it open until?" and "Do they have sandwiches for lunch?"
Aja Frost, Director of Global Growth at HubSpot, advises:
"Businesses should look at a topic and ask, 'What questions might users ask about this topic?' Then plan subtopics accordingly and look for opportunities to include questions in the titles. This will make it easy for voice assistants to find your answers as solutions to user queries."
Thus, optimizing for voice search queries is an effective strategy to attract audiences and improve user experience in 2024.
You have become familiar with the key marketing trends of 2024. It is important not only to know about them, but also to actively apply them in your strategies. This will help you keep up with competitors and effectively attract customers.
Marketing is a dynamic field, and to stay ahead of the curve, you need to constantly learn and adapt to change. If you feel like it’s hard to keep up with all the new trends, don’t worry. We’ll continue to share relevant research and analytics so you can stay on top of the latest developments.
Follow our blog for important updates and to stay on top of marketing innovations.
In 2021, 35% of marketers used AR or VR in their strategies, and nearly half planned to increase their investment in 2022. However, by 2023, more than a quarter of marketers planned to stop using these technologies entirely.
In 2024, only 13% of marketers plan to reduce their investments malta telemarketing data in VR and AR, while 84% plan to maintain or increase their budgets for these technologies compared to the previous year. This indicates a growing interest in the potential of VR and AR in marketing, especially in the context of improving consumer engagement and creating unique user experiences.
Thus, 2024 sees a resurgence of interest in VR and AR, driven by more accessible technologies and growing awareness of the potential benefits of using them in marketing strategies.
Optimization for voice search queries
In 2024, voice search optimization is becoming an increasingly important priority for marketers, with 41% planning to increase their investment in this area. Optimistic forecasts indicate growing interest in this area.
However, in 2023, more than a quarter of marketers (28%) stopped optimizing for voice search queries. But by 2024, that number had dropped to 14%.
How can marketers use voice search optimization? The answer is simple: adapt content to users' questions. Digital assistants like Siri, Yandex's Alice, and Google Assistant often answer short informational queries like "Who is the actor in Mission: Impossible?" or "What's the weather like in Moscow today?"
Image from rocketdata.ru
They also handle more local, conversational, and personalized queries, such as "Where is the nearest coffee shop where I can work today?" or "What time is it open until?" and "Do they have sandwiches for lunch?"
Aja Frost, Director of Global Growth at HubSpot, advises:
"Businesses should look at a topic and ask, 'What questions might users ask about this topic?' Then plan subtopics accordingly and look for opportunities to include questions in the titles. This will make it easy for voice assistants to find your answers as solutions to user queries."
Thus, optimizing for voice search queries is an effective strategy to attract audiences and improve user experience in 2024.
You have become familiar with the key marketing trends of 2024. It is important not only to know about them, but also to actively apply them in your strategies. This will help you keep up with competitors and effectively attract customers.
Marketing is a dynamic field, and to stay ahead of the curve, you need to constantly learn and adapt to change. If you feel like it’s hard to keep up with all the new trends, don’t worry. We’ll continue to share relevant research and analytics so you can stay on top of the latest developments.
Follow our blog for important updates and to stay on top of marketing innovations.