Corporate Engagement Specialist

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com provides installment payment services and earns money from them. This value-added service not only provides convenience to users, but also creates additional revenue for the platform. How to Monetize Subscription Products a. Companies pay to receive solutions Many SaaS Software as a Service products adopt this model. Companies pay a subscription fee to receive specific software solutions to increase productivity or solve specific problems. b. Users pay to receive access to a community/content Products such as Knowledge Planet and Fan Deng Reading Club are examples of this model. Users pay to receive access to specific communities or access to premium content.



c This is an emerging subscription model. Users pay canada email list regularly for example, monthly or quarterly and receive a box containing specific items. For example, in services such as Little Every Box and Stitch Fix in the United States, users pay monthly or quarterly and receive a box filled with cosmetics or clothing. They not only receive the products, but also enjoy personalized matching suggestions. d. Pay to get VIP content This model is common among video sites. Taking iQiyi as an example, paying members can watch more high-quality content and enjoy an ad-free viewing experience and other privileges.



How to monetize free products a. Place advertisements This is the most common way to monetize free products. Social platforms such as WeChat, Douban , content platforms such as Toutiao, Douyin , and search engines all make money mainly through advertising revenue. These platforms have a large number of users, attracting advertisers to place advertisements to attract potential customers. b. In-product purchases The gaming industry often uses this model. For example, players can buy virtual equipment or props in the game. This model is also common on live broadcast platforms, where viewers can buy virtual gifts that they give to the host.