Analysing SEO in a specific way is crucial because it is in the small details that the difference can be found. To do this, Javier showed us an example of the well-known brand Zalando.
Zalando's SEO visibility had grown significantly over the past few years. However, the index from Search Console and Analytics spoke of its overall visibility, as an average of all its landing pages.
And we shouldn't settle for that average. Overall visibility was not as good as it could be due to the improvable visibility of each landing page.
Javier explains how Zalando, which was generally doing well with its global visibility, was not doing well in the “men’s sneakers” category.
It was necessary to go in, analyse and take measures to improve its positioning so that all areas grew equally. That is why analysing specifically is a good way to improve your results.
How to manage external links
Link building is a way of getting links that SEOs often use. Precisely for this reason, it is important that we take it into account in our SEO strategy.
Link building consists of linking your pages to other addresses or URLs. Both internally, that is, within your website to improve the permanence and connection with your audience; and externally, that is, to other pages, to transfer authority and refer quality content that improves the user experience.
However, links can also come naturally, due armenia telegram lead the quality of the content itself.
Precisely for this reason, the SEO expert stresses how important it is to analyse and improve our links by detecting the reason that makes them interesting. And, to better explain this point, he gives the example of another client he works with.
EXAMPLE
The Tourism Portal of the Valencian Community is the next example. Through Google Analytics, Javier discovered that among the 10 sites that brought the most traffic to the portal, there were 3 surfing sites .
This was due to a specific section that the Portal had: the webcams , or live cameras. These real-time cameras, located on the main beaches of the Valencian Community, showed the state of the beach. And this was liked by surfers, who wanted to see the beach before going.
How to take advantage of an opportunity with external links
Javier wanted to boost traffic to the Valencian Community Portal by leaving the webcams that already existed and were attracting traffic. To do this, he contacted more surfing sites and told them that the Tourism Portal had this wonderful tool, ideal for surfers.
The goal was to attract the surfing audience by creating content for them, while also getting more external links. Clever, right?
2. Gem of power: from blog to a content guide as an SEO technique
Blogging remains a powerful tool for getting links and creating content that ranks. However, not everyone is so sure about this .
But how can we start working on a blog? Javier's answer was clear: by orienting the SEO strategy towards keywords related to your potential clients. Given that, a type of search that is on the rise is: “types of + product name”, or “brands of + product name” .