To access Twitter Analytics, simply search for it on Google or click on this link . Then, all you have to do is log in with your Twitter account. It's that simple.
Once inside, you will find an initial panel with your tweet activity and you can access all of your account data.
As you can see in the tabs at the top of the page, the information is divided into different categories: Tweets , Followers , Twitter Cards and Tools . The first two (Tweets and Followers) offer you statistics for your organic posts. The “Twitter Cards” section shows you the evolution and performance of your Twitter Cards . And the “Tools” section refers to your promoted posts.
By default, like Facebook Insights, Twitter Analytics presents you with reports for the last four weeks. You can change this period in the top right tab that says “ Last 28 days .” If you expand this menu, you will armenia telegram phone numbers other options: last 7 days, month by month, or you can even customize the dates on the calendar. To do this, you have to select a start date, an end date, and update.
Twitter Analytics Calendar
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Twitter Analytics Activity3. Activity of your Tweets
If you click on the top tab that says “ Tweets ,” you have a lot of information about your strategy that will help you improve communication and make your posts more successful. Let’s go step by step.
The graph
At the top, a graph is displayed with the total number of impressions for the period you have selected, the impressions achieved each day and the average number of impressions per day. It allows you to see in a very visual way the impact achieved in the chosen time frame.
Twitter analytics chart
The list of Tweets
Below is a list of Tweets published during that time, with data on the number of impressions (times users saw the Tweet), interactions (total number of times a user interacted with the Tweet), and engagement rate (number of interactions divided by total number of impressions). You can see these numbers for your Tweets, replies, and promoted posts.
All this information is very useful to know what type of content works best, which tweets are the most successful and which days you have more impact. For example, thanks to Twitter Analytics I have seen that tweets with an image (photo added) have more impressions and interactions.