The main value, from an SEO point of view, is active listening and the correct detection of motivations and objections in the users' purchasing decision process. I believe that this is a fundamental milestone in understanding ourselves better, far beyond identifying the keyword. And SEO is abandoning the keyword and what it has to focus on from now on is understanding the user's intention when visiting a website. This will help us guide them well and optimize the content they want. In this context, Social Media provides a very valuable input.
Octavio 80Octavio: «Access and attraction of new markets»
From my point of view, what Social Media offers is wonderful because it is a very easy way to reach markets. And after accessing the markets and with the right strategies and tools, then attracting them. I believe that Social Media provides a major avenue for business. There are still many who do not understand this, but we are making progress.
paul 80Pablo: “Improve the product and increase web traffic”
I like what Octavio said, looking at it from a holistic point of view. From a reality point of view, Social Media can impact an entire business and each of the company's facets. For example, the whole issue australia telegram data intelligence when making a product, with the whole issue of Big Data, the issue of traffic to our website, to our points of sale... But if I have to choose one, which I like the most and where I have done very little, I think it is the part of customer service. I think that Social Media is a sensational medium to provide incredible experiences in customer service.
juan carlos 80Juan Carlos: «Humanizing the brand»
I would choose the possibility of bringing the brand closer to the heart of the audience. That is, of showing that it is a close brand, a warm brand, which is generating an emotional concept that will definitely facilitate all aspects of business, because you buy from the one you like. So I think that is a fundamental contribution, all of which are very important.
big-icon-2-63What improvements can we incorporate into social media management in each of the countries we represent?
paul 80Pablo: “Measuring better and more digital professionals in companies”
Apart from measuring, which we are already doing, we must measure the appropriate metrics. I consider that this is an area for improvement without a doubt. I don't only see it in Argentina, but in Colombia and other countries. Currently, it seems to me that it is something that affects all of Latin America. We measure, but with a lot of applications and tools. My question is, are we measuring what we are doing correctly? Are we choosing the metrics that usually generate business volume correctly?
Another issue that I also see as an opportunity for improvement is the one related to increasing the number of specialized professionals on the company side compared to the agency side. I come from working in agencies all my life, and although they are still important, I think it is necessary to have professionals within companies as well. I don't know if as a digital director, a strategist, a Community Manager... It depends on the type of company and the size, but there has to be someone who understands that ecosystem and is capable of continuing it within the company.