I bring you a compilation of myths and mistakes in which 18 SEO specialists have collaborated, some of whom are teachers in our SEO Course . They break false myths about search engine positioning and tell us the most common mistakes they usually find. It is an honor to have these SEO greats together in the same post. I hope you find them useful to apply to your projects.
UFO
SEO Positioning Myths
Fernando Angulo
Fernando Angulo
UFO«Pay 100 Euros a month and you will surely rank #1 in everything»
I found this phrase stuck on the doors of several houses australia telegram lead different countries in Europe. Paying someone a certain amount of money does not guarantee you a position. Now, if you see that this agency charges you to generate content, share its strategies with you and integrate it into your business processes to optimize them on the web, that is worth paying for.
Jose Facchin
Jose Facchin
UFO“The more content you publish, the better you rank”
The key to a content strategy focused on improving the positioning of a website or blog is much more about generating content that is sufficiently well optimized for SEO and of high quality for the user.
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UFO“Optimizing your content will make it lose quality”
Nowadays, content that is well optimized to meet the new SEO rules also needs to be optimized to improve the experience of the user who will consume it.
On the one hand, sacrificing quality in my content to boost SEO will make it lose relevance for users… decreasing other factors that also affect positioning such as CTR, time spent on page, bounce rate, etc.
On the other hand, just worrying about quality, without taking into account the new basic rules of SEO, will make you lose visibility. Therefore, the ideal is to find a balance that results in content that is both optimized for Google and for people.
expert-01
Miguel Pascual
UFO«SEO is secret techniques»
There are no secrets in SEO, there are different ways of doing things depending on each SEO's own experience. Practically everything important is published a million times and tricks are not so much secret techniques as quicker ways of doing things or of not being fooled by false data.
UFO«Positions cannot be guaranteed»
They can be guaranteed and insured just like when you buy a refrigerator you are guaranteed that it works and will do so for 2 years. A guarantee of positions is only financial compensation for not getting them. What is certain is that they will hardly guarantee you the expected income from positions at affordable prices.