Milena González, a Community Manager specializing in Social Media, has made a great selection of 30 good examples of Content Marketing practiced by brands. Content is the best way for companies to connect with users . These real cases can serve as inspiration and reference.
Milena GonzalezContent Marketing is the art of communicating with your ideal client without having to sell. I have divided the examples into categories based on the format used. I hope they help you and give you lots of ideas. Let's go!
Marketing Applications ContentsApplications
Mobile devices are becoming more and more prevalent, and for this reason, applications are constantly appearing on the market. Brands, aware of this reality, are working on this unique form of content in order to include it in a strategy of interaction with users.
Application development aims to take advantage of austria telegram data advantages of mobile devices. The contact list, voice recognition, the camera on the device, the portability and perhaps its best asset: geolocation. However, the competition is fierce and it is difficult to find an application capable of truly connecting with the user, of making them fall in love and attracting them. More than 96% of applications are abandoned within a few weeks of being installed.
A significant factor is that the application is complete, that it works well, that it delivers what it promises.
Not all apps are examples of content marketing
Many companies have opted to create applications that make it easier for users to purchase their products or services. These applications are intended to improve the shopping experience and increase sales. They are essential for e -commerce . In this article, we are not going to talk about them, but about those that offer valuable content to the user, that is, they solve a problem for them and put them in contact with the brand.
1. Adidas MiCoach: the classic
Brand: Adidas
This year marks a decade since Adidas launched the MiCoach range in 2006 alongside Samsung. It was a response to the pioneering “Nike + iPod” that Nike had launched with Apple.
It's nothing new, but for me it's the perfect model of everything an app can do for a brand, a true case study.
As an app, MiCoach is possibly the most highly rated fitness trainer for mobile devices by users. Configured with the voices of elite athletes (footballer David Villa, for the Spanish version, for example), this personal trainer generates an excellent customer experience.
What works :
Adidas connects perfectly with its Buyer Persona (runners, sports enthusiasts, beginners and non-beginners) through this comprehensive application that meets their physical preparation needs.
It has several types of pre-set workouts ranging from completely flat workouts to more intensive ones. In other words, it covers a large number of possible profiles.
The app has its own blog from which it generates useful material for its followers (tips for facing a marathon, what foods to eat according to what training...)
From its Twitter account, MiCoach connects with its community through the hashtag #findyourmore, which serves as an incentive for users who see their goals achieved or who set new goals. The hashtag is totally inspiring and does not mention the brand.
MiCoach range: The list of associated products is almost ten and will continue to grow, such as the FIT Smart, a fitness and running watch with activity tracking that integrates perfectly into the MiCoach concept.