Marketing strategy to succeed in the Chinese wellness market
Posted: Thu Dec 26, 2024 8:49 am
Apart from following the trends and understanding your audience in China, there are some actions you need to take in order to build good branding and e-reputation on the market.
1. Chinese Social Media
The social media market in China is very important because it has not only grown by over 300% but also holds the greatest number of internet users in all of Asia. The Chinese Social Media Market consists of marketing via blogs, forums, link-sharing sites, live chats, instant messaging apps, and many more.
This fast growth means that companies are looking for ways to tap into this new source of potential customers or are trying to keep up with their competition, who have already started gaining momentum there.
Western companies should look into getting employees to participate online through blogs, forums, etc., which can help them establish an international presence. They should also use Weibo (a leading micro-blogging site) to communicate with their audience and do some marketing, such as free giveaways.
They should also make their accounts on these sites and keep them updated, especially during special occasions like Black Friday, Christmas, or New Year’s Eve. The Chinese Social Media Market is a way for companies to get in touch with a large audience in a short amount of time at a relatively low cost.
They can create an international presence using Weibo and other social networking websites that have recently become popular there and tap into the market this creates by marketing their products or services online, etc. — therefore increasing their sales margin.
We advise to be present on platforms like Xiaohongshu and Douyin, as most of list of bahamas cell phone numbers the consumers are Millennials and Gen Z, which use those platforms on daily basis.
Yoga and wellness studio WeChat mini-program
2. KOL Marketing
Key Opinion Leader marketing is a relatively new phenomenon, and more companies are using it as a way of reaching their customers. To properly use KOL marketing as a method of developing marketing strategies for products, it is important to understand some of the basics of how these endorsements work.
KOLs charge companies based on their ability to influence a wide number of people. This means that a broad social media following is the most effective way for celebrities to increase their ratings. Influencers post photos and videos promoting your brand and products, but they can also host live-streaming sessions, where they will present your products and talk about its benefits, encouraging people to buy during the I’ve stream.
1. Chinese Social Media
The social media market in China is very important because it has not only grown by over 300% but also holds the greatest number of internet users in all of Asia. The Chinese Social Media Market consists of marketing via blogs, forums, link-sharing sites, live chats, instant messaging apps, and many more.
This fast growth means that companies are looking for ways to tap into this new source of potential customers or are trying to keep up with their competition, who have already started gaining momentum there.
Western companies should look into getting employees to participate online through blogs, forums, etc., which can help them establish an international presence. They should also use Weibo (a leading micro-blogging site) to communicate with their audience and do some marketing, such as free giveaways.
They should also make their accounts on these sites and keep them updated, especially during special occasions like Black Friday, Christmas, or New Year’s Eve. The Chinese Social Media Market is a way for companies to get in touch with a large audience in a short amount of time at a relatively low cost.
They can create an international presence using Weibo and other social networking websites that have recently become popular there and tap into the market this creates by marketing their products or services online, etc. — therefore increasing their sales margin.
We advise to be present on platforms like Xiaohongshu and Douyin, as most of list of bahamas cell phone numbers the consumers are Millennials and Gen Z, which use those platforms on daily basis.
Yoga and wellness studio WeChat mini-program
2. KOL Marketing
Key Opinion Leader marketing is a relatively new phenomenon, and more companies are using it as a way of reaching their customers. To properly use KOL marketing as a method of developing marketing strategies for products, it is important to understand some of the basics of how these endorsements work.
KOLs charge companies based on their ability to influence a wide number of people. This means that a broad social media following is the most effective way for celebrities to increase their ratings. Influencers post photos and videos promoting your brand and products, but they can also host live-streaming sessions, where they will present your products and talk about its benefits, encouraging people to buy during the I’ve stream.