Standard metrics for measuring brand awareness

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TOM (top of mind) indicator
Top of mind awareness (TOMA) is a key concept in market research that measures how high a brand is in consumers’ minds. The first brand that comes to consumers’ minds when they think of a product category, product, or industry has achieved top of mind awareness.

Not all consumers will think of the same brand, but the results give a clear picture of which companies are most popular in a given industry.

Being at the top of mind is usually a big plus for brands, although sometimes the first brand people think of may be one they don’t like or one that has recently been embroiled in a scandal. It’s important to make sure that you’re looking at positive connotations in your research.

Brand awareness: Brand Impressions
This is a metric based on counting the number of impressions of your brand. This is the most measurable parameter used to measure brand awareness. Impressions, or impressions, are nothing bolivia whatsapp data more than the exposure of your campaign, creation in front of recipients. They are a solid foundation for understanding the effectiveness of campaigns aimed at building brand awareness.

Brand Awareness: Why Measure Impressions?
Impressions may not be an exact number of people who saw your content . However, they will give you a rough idea of ​​the potential audience for your campaign. You can also look at additional metrics, such as engagement, clicks, and website traffic, to better understand how your audience responded to your campaign messages.

Brand Awareness: Brand Awareness Tools to Measure Impressions
You can measure impressions through a number of tools available. The most popular ones include:

Google Analytics
Tableau Public
SAS
Oracle
Adobe
and many others
These tools recognize the channels through which users come to your site. Whether it is a social networking site such as Facebook, search engines such as Google, Bing or Baidu , the source of traffic is recognized automatically or after appropriate configuration.