Internal Agency Model –

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But Superstars Rarely Save Teams. It’s Not Always The People With The Top Skills Who Make A Team Really Work. To Really Ramp Up Team Performance, You Need This One Kind Of Player.superstars Rarely Save #content Teams, Says @robert_rose. #weeklywrapshare On Xhandpicked Related Content:the Core Roles Of A Content Marketing Teamtime To Get Schooled On Content Marketing Skillsa Fresh Take On The News (:): Crain’s Chicago Business Ran An Interesting Article This Week That Touches On A Topic I’ve Written About: The Rise Of The Internal Agency Model.

The Crain’s Article Talks About How Allstate (A Company I’ve Worked argentina whatsapp fan With) Has Formed A -person Internal Creative Team With Plans To Bring More Marketing In-house. As Part Of The Move, The Company Is Parting Ways With Its External Agency, Leo Burnett, Which Held The Account For Years. I Explain Why I Believe The Content Team At Allstate Is In Good Hands, But I’m Not Necessarily A Fan Of The Even Though A Streamlined Set Of Creative Services, Production Capabilities, And Even Media Buying Can Be An Extraordinarily Productive Strategy.

(Think Lead Rather Than Serve.).@allstate Parts Ways With Its Agency Of Years To Form In-house Team, @crainschicago. #weeklywrapshare On Xthis Week’s Person Making A Difference In Content (:): Laura Hamlyn Built A Team That Embodies The Idea Of Content-as-leader Model. I’ve Worked With Laura In Her Role As Head Of Content Strategy And Content Marketing Programs For Red Hat, Which Was Recently Acquired By Ibm. At Red Hat, She Manages A Global Team Responsible For Web Content Strategy, Content Marketing Programs, Content Operations, Translations And Localization, And Content Messaging And Governance.