Ma Benchmarks Otsatsa Imelo ndi Makampani 2022: Kupeza Bwino Pamakanema Anu
Posted: Wed Aug 13, 2025 9:46 am
M'dziko lofulumira la malonda a digito, kukhala patsogolo pamapindikira ndikofunikira kuti muchite bwino. Kutsatsa kwa maimelo kumakhalabe chida champhamvu kuti mabizinesi azilumikizana ndi omvera awo, kuyendetsa chinkhoswe, ndikuwonjezera kutembenuka. Pamene tikuyembekezera chaka cha 2022, ndikofunikira kumvetsetsa zomwe makampani akuyenera kuchita kuti mukhale ndi zolinga zenizeni ndikuyesa kuchita bwino kwa kampeni yanu ya imelo.
Kumvetsetsa Ma Benchmarks Otsatsa Imelo
Ma benchmarks otsatsa maimelo amagwira ntchito ngati chitsogozo kwa mabizinesi Data tat-Telemarketing kuyesa momwe amagwirira ntchito motsutsana ndi miyezo yamakampani. Ma benchmark awa amatha kusiyanasiyana kutengera gawo, kuchuluka kwa anthu, komanso zolinga za kampeni. Poyerekeza ma metric anu ndi kuchuluka kwamakampani, mutha kuzindikira madera omwe mungawongolere ndikupanga zisankho zoyendetsedwa ndi data kuti mukweze njira yanu yotsatsa maimelo.
Ma Metrics Ofunika Kutsata
Open Rate: Peresenti ya olembetsa omwe amatsegula imelo yanu.
Click-Through Rate (CTR): Chiwerengero cha olandira omwe adadina ulalo mkati mwa imelo yanu.
Mtengo Wosinthitsa: Peresenti ya olandira omwe amaliza zomwe ankafuna, monga kugula kapena kulembetsa pa webinar.
Bounce Rate: Peresenti ya maimelo omwe sanatumizidwe.
Mlingo Wodziletsa: Chiwerengero cha olembetsa omwe asiya kulandira maimelo ena kuchokera ku mtundu wanu.
Email Marketing Benchmarks by Industry
Makampani aliwonse ali ndi mawonekedwe ake apadera komanso zokonda za omvera, zomwe zingakhudze magwiridwe antchito a imelo. Nawa ma benchmark omwe muyenera kuwaganizira mukamakonzekera kampeni yanu ya 2022:
E-malonda
Kusintha Makonda: Sinthani maimelo anu kuti agwirizane ndi zomwe olembetsa anu amakonda komanso machitidwe awo.
Kukhathamiritsa Kwam'manja: Onetsetsani kuti maimelo anu akuyankhidwa ndi mafoni kuti muwone mosavuta pa mafoni ndi mapiritsi.
Gawo: Gawani mndandanda wanu wolembetsa m'magawo ang'onoang'ono kutengera kuchuluka kwa anthu, zokonda, kapena mbiri yogula.
Kuyesa kwa A/B: Yesani ndi mizere yosiyana, kuyimbira zochita, ndi maimelo kuti muwone zomwe zikugwirizana ndi omvera anu.
Zochita zokha: Gwiritsani ntchito maimelo odzipangira okha kuti mutumize munthawi yake, mauthenga ofunikira kwa olembetsa anu kutengera zomwe zikuyambitsa kapena zochita.
Mwa kuphatikiza njirazi ndikuwunika kwambiri ma metrics anu, mutha kukhathamiritsa kampeni yanu yotsatsa maimelo kuti muchite bwino mu 2022 ndi kupitilira apo.
Mapeto
Pamene mukukonzekera njira yanu yotsatsira imelo ya 2022, sungani zizindikiro zamakampani kuti mukhale ndi zolinga zenizeni ndikuwonetsetsa momwe mukupita. Pomvetsetsa ma metric omwe ali ofunika kwambiri pamakampani anu ndikugwiritsa ntchito njira zabwino kwambiri, mutha kupititsa patsogolo ntchito zamakampeni anu ndikuwongolera zotsatira zabwino. Khalani achangu, yesani njira zatsopano, ndipo nthawi zonse yikani patsogolo zosowa ndi zokonda za olembetsa anu kuti mupange maimelo osangalatsa komanso okhudzidwa.
Kufotokozera kwa SEO Meta: Phunzirani za ma benchmark aposachedwa kwambiri otsatsa maimelo ndi makampani a 2022 ndikupeza njira zokwaniritsira kampeni yanu kuti muchite bwino.
Kumbukirani, ma benchmarks otsatsa maimelo ndi makampani sakhazikika ndipo amatha kusiyanasiyana kutengera masinthidwe ndi machitidwe a ogula. Khalani odziwa, khalani osinthika, ndikuwongolera mosalekeza njira yanu kuti mukhale patsogolo pampikisano wampikisano wama digito. Imelo imakhalabe mwala wolumikizana bwino ndi omvera anu, chifukwa chake pindulani nazo!
Kumvetsetsa Ma Benchmarks Otsatsa Imelo
Ma benchmarks otsatsa maimelo amagwira ntchito ngati chitsogozo kwa mabizinesi Data tat-Telemarketing kuyesa momwe amagwirira ntchito motsutsana ndi miyezo yamakampani. Ma benchmark awa amatha kusiyanasiyana kutengera gawo, kuchuluka kwa anthu, komanso zolinga za kampeni. Poyerekeza ma metric anu ndi kuchuluka kwamakampani, mutha kuzindikira madera omwe mungawongolere ndikupanga zisankho zoyendetsedwa ndi data kuti mukweze njira yanu yotsatsa maimelo.
Ma Metrics Ofunika Kutsata
Open Rate: Peresenti ya olembetsa omwe amatsegula imelo yanu.
Click-Through Rate (CTR): Chiwerengero cha olandira omwe adadina ulalo mkati mwa imelo yanu.
Mtengo Wosinthitsa: Peresenti ya olandira omwe amaliza zomwe ankafuna, monga kugula kapena kulembetsa pa webinar.
Bounce Rate: Peresenti ya maimelo omwe sanatumizidwe.
Mlingo Wodziletsa: Chiwerengero cha olembetsa omwe asiya kulandira maimelo ena kuchokera ku mtundu wanu.
Email Marketing Benchmarks by Industry
Makampani aliwonse ali ndi mawonekedwe ake apadera komanso zokonda za omvera, zomwe zingakhudze magwiridwe antchito a imelo. Nawa ma benchmark omwe muyenera kuwaganizira mukamakonzekera kampeni yanu ya 2022:
E-malonda
Kusintha Makonda: Sinthani maimelo anu kuti agwirizane ndi zomwe olembetsa anu amakonda komanso machitidwe awo.
Kukhathamiritsa Kwam'manja: Onetsetsani kuti maimelo anu akuyankhidwa ndi mafoni kuti muwone mosavuta pa mafoni ndi mapiritsi.
Gawo: Gawani mndandanda wanu wolembetsa m'magawo ang'onoang'ono kutengera kuchuluka kwa anthu, zokonda, kapena mbiri yogula.
Kuyesa kwa A/B: Yesani ndi mizere yosiyana, kuyimbira zochita, ndi maimelo kuti muwone zomwe zikugwirizana ndi omvera anu.
Zochita zokha: Gwiritsani ntchito maimelo odzipangira okha kuti mutumize munthawi yake, mauthenga ofunikira kwa olembetsa anu kutengera zomwe zikuyambitsa kapena zochita.
Mwa kuphatikiza njirazi ndikuwunika kwambiri ma metrics anu, mutha kukhathamiritsa kampeni yanu yotsatsa maimelo kuti muchite bwino mu 2022 ndi kupitilira apo.
Mapeto
Pamene mukukonzekera njira yanu yotsatsira imelo ya 2022, sungani zizindikiro zamakampani kuti mukhale ndi zolinga zenizeni ndikuwonetsetsa momwe mukupita. Pomvetsetsa ma metric omwe ali ofunika kwambiri pamakampani anu ndikugwiritsa ntchito njira zabwino kwambiri, mutha kupititsa patsogolo ntchito zamakampeni anu ndikuwongolera zotsatira zabwino. Khalani achangu, yesani njira zatsopano, ndipo nthawi zonse yikani patsogolo zosowa ndi zokonda za olembetsa anu kuti mupange maimelo osangalatsa komanso okhudzidwa.
Kufotokozera kwa SEO Meta: Phunzirani za ma benchmark aposachedwa kwambiri otsatsa maimelo ndi makampani a 2022 ndikupeza njira zokwaniritsira kampeni yanu kuti muchite bwino.
Kumbukirani, ma benchmarks otsatsa maimelo ndi makampani sakhazikika ndipo amatha kusiyanasiyana kutengera masinthidwe ndi machitidwe a ogula. Khalani odziwa, khalani osinthika, ndikuwongolera mosalekeza njira yanu kuti mukhale patsogolo pampikisano wampikisano wama digito. Imelo imakhalabe mwala wolumikizana bwino ndi omvera anu, chifukwa chake pindulani nazo!